Top 10 Social Media Articles That You Might Have Missed In July 2010

Posted on August 20, 2010


The Winning Strategy Social Media Marketing

Top 10 Social Media Articles That You Might Have Missed In July 2010

Are you the busy CMO of your company? Regardless of whether that is your title or just your job, here are the top 10 must read social media and marketing articles from July 2010 that the crowds in the Twitterverse found most valuable and that I thought you might want to read.

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Editor Steve Farnsworth (@Steveology)

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10). How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency

Do brands really create value? Will Old Spice’s tornadic viral campaign and sudden “influence” improve Procter & Gamble’s bottom line? Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat. Recession has reduced marketing departments and dollars and undermined CMO confidence and stature. Toyota and Tiger have themselves punctured legendary brand infallibility and auras of trust. Famous Detroit nameplates continue to die. The specter of a BP brand corpse now hovers. (Captain Old Spice may not be able to save the Gulf but can he restore our love and respect for brands?) [Read It Here]

9). Blog Marketing: How Readers Find Your Business

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog,” or “My clients aren’t surfing the Web reading blogs,” or “Oh, that means I’ve got to write about my business every week?” And yet, if these same professionals realized that a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients, they might see things a little differently. [Read It Here]

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8). Six Key Metrics For A Social Media Measurement Dashboard

A host of social media monitoring tools are available to monitor conversations that are relevant to your brand or company. Many of these tools also now offer built-in engagement components that allow you to easily engage in relevant conversations. In addition to ease of use, another key benefit of these tools is that you can also track and measure the conversations you participate in through one easy solution. This makes social media engagement much easier to manage, but a key aspect is still missing. To fully understand the impact of your social media efforts, you need a true social media measurement dashboard. [Read It Here]

7). The Predictive Power Of Social Media

Former Secretary of Defense Donald Rumsfeld pointed out an important principle of business intelligence in his briefings when he talked about finding unknown unknowns. Known unknowns are questions that you think of asking. You know the question, and the task is to find the answer. Unknown unknowns are far more interesting. An unknown unknown is a question you did not know you should ask. Finding an unknown unknown is potentially far more valuable than finding the answer to a known unknown because such discoveries expand your awareness. But how to find them? [Read It Here]

6). Twelve Ways To Leverage Your LinkedIn Profile For A B2B Company

LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile. Users can develop and strengthen business relationships, receive industry information, demonstrate thought leadership and improve search results for their company website and blogs. The following points below can help you transform your profile into one that supports your company’s online marketing efforts. [Read It Here]

5). Companies Rush To Hire Social Media Directors…Then Figure Out What They Do


Opportunities in corporate social media are popping up faster than cat videos on YouTube (GOOG). In addition to Petco, in the past few months, Sears Holdings (SHLD), Panasonic (PC), the Fifth Third Bank (FITB), the National Association of Homebuilders, Citigroup (C), Electronic Arts (ERTS), AT&T (T), Fiji Water, Godaddy.com, and the Ultimate Fighting Championship have all sought or hired social media experts. In Las Vegas, Harrah’s Entertainment recently circulated a job listing for a “corporate social media rock star.” In Chicago, Buick went looking for a handful of “social media ambassadors” to help manage Tweet to Drive, which allows customers to schedule test drives from home via Twitter. At the same time, traditional public relations and marketing powerhouses such as Ogilvy & Mather are bulking up their expertise to fend off social-media-focused startups. [Read It Here]

4). Ten Facebook Myths Busted

Next time someone suggests that you include Facebook as part (or all) of your digital strategy, just send them this link and have them reconsider. It’s not that there’s no value in using Facebook, but just that it’s one element in what should be a continuous digital strategy. [Read It Here]

3). Eight Easy Twitter Monitoring Ideas

You’ve likely heard stories about how big companies are using Twitter as a powerful listening tool. And although Chris Brogan has been telling us to grow bigger ears for a while, what are you actually doing about it? Do you want to improve your Twitter listening skills? Here’s a closer look at how to monitor your brand, yourself or your competitors using Twitter. [Read It Here]

2). The Seven Secrets Of Running A Wildly Popular Blog

Did you ever wonder why some blogs attract tons of readers and others don’t? Of course you’ve wondered. We all have. Because if you’re reading this blog, you almost certainly have a blog of your own. You think it’s great, and you want lots of other people to think it’s great too. So what’s the answer? Why do some blogs become more popular than others?  [Read It Here]

1). You’re A Douchebag: Social Media Name Calling Or How I Learned To Love My Inner Douchebaggery

The empty suits that lead most companies are highly adverse to negative feedback, and that is unfortunate. With social media that knee jerk reaction cripples the effectiveness of a marketing organization. And it is going to get worse for those who shy away from the inevitable name-calling and disapproval that social media significantly facilitates. When you launch a campaign and someone writes an angry blog post pontificating why you and your company should have been killed at birth, and how you have defamed everyone, living and dead, most companies will terminate the offending campaign with extreme prejudice. Burying it in the backyard under the cover of night. [Read It Here]

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