Top 10 Social Media Articles That You Might Have Missed Last Month: December 2010 Edition

Posted on January 9, 2011


Looking Back, Looking Forward

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Top 10 Social Media Articles That You Might Have Missed Last Month: December 2010 Edition

Need to keep your executive staff up to date on the latest social media trends and insight? Let me and about 40,000 others help you.

Here are the top 10 must read social media and marketing articles from November 2010 that the crowds in the Twitterverse found most valuable, and that I thought you might want to read and share with your colleagues, who need to stay update on social media, too.

Editor: Steve Farnsworth (@Steveology)
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10). Twenty Of The All-Time Best Twitter Bios

Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story! Here are 20 great mini-biographies that caught my eye and stole my heart. Enjoy!

@QueenRania: A mum and a wife with a really cool day job…

@Glinner: I apologise in advance.

@oilman: Recommended by 4 out of 5 people that recommend things.

@TheMadHat: Reeling and Writhing, of course, to begin with, and then the different branches of arithmetic — Ambition, Distraction, Uglification, and Derision.

@AllisonBatof: Naturally and artificially flavoured

** If you like this post excerpt, please subscribe to their blog. [Read Original Complete Post Here]

9). The Seven Biggest Lies Your Social Media Consultant Told You

* Social media is a conversation

This is almost laughable, but the “conversation” buzzword is still in rampant use. Social media is not a conversation. It is conversational and, on occasion, a conversation will happen. But most of the time social media is listening in aggregate to your fans and followers and responding to trends, broadcasting news and opinions, and responding to urgent requests or to any looming crises.

There is no way that JetBlue is “conversing” with the 1.6 million people following them on Twitter. There is no way that Starbucks is talking with each of the 19 million individuals who like it on Facebook. In fact, both of these companies probably have challenges simply monitoring these channels because of the size of the volume. It isn’t even remotely possible to have conversations when so many people are speaking at and to you.

So dispel this notion. Social media is mostly marketing and communications (and customer service) where on occasion a conversation will break out.

* Social media is easy to measure

Only true if you think measuring water in a colander is easy. Measuring social media is difficult these days. Heck, most measurement companies can’t even agree on simple things like the number of people who visit your website. If you ask Compete.com or Google Analytics you’ll end up with two different numbers. But, for the most part, measuring things like number of followers, number of likes, how many tweets, etc. can be accomplished. But what does that get you? ** If you like this post excerpt, please subscribe to their blog. [Read Original Complete Post Here]

8). Green Eggs & Facebook: 15 Social Media Tips from Dr. Seuss

The older I get the more I realize how smart my mother & Dr. Suess are. Yes, Dr. Suess may have some crazy rhymes and guys drawn in his books. However, if you look at the core of his thoughts and words, the man was brilliant. I think he can teach us some nice lessons in regard to social media.

* “Today you are You, that is truer than true. There is no one alive who is Youer than You.”

-Authenticity and transparency in social media is the green in the green eggs and ham. I like realness Sam I am! Don’t be somebody different offline than you are on Twitter and Facebook. There is one you.

* “Be who you are and say what you feel because those that matter don’t mind and those that mind don’t matter!”

Quit worrying 24/7 about what everyone thinks of you. Build your plan, work your plan and get out there! Yes you will need to manage your brand, reputation and image online. However, make it real! ** If you like this post excerpt, please subscribe to their blog. [Read Original Complete Post Here]

7). The Five Common Mistakes Social Media Users Make

With power comes responsibility and social media is one of the most powerful business tools of the modern Web 2.0 times. While it’s heartening to see social media gaining traction in the business community, there’s a strong need for educating business owners on how to get the best out of social networking while avoiding the most common pitfalls.

On one hand, there are millions of well-documented social media success stories that serve as an inspiration for business owners, while on the other hand, there are several businesses whose social media aspirations didn’t quite go as per plans and ended up as “How not to adopt social media” case studies for other business owners.

I’ve often emphasized that social media is no magic wand for success for businesses. It needs a well-planned strategy matched with effective execution and rigorous adherence to plan over a period of time.

If social media isn’t working for your business as per the plans, you need to do an objective analysis of what’s wrong. Are you one of the many businesses who make the following social media mistakes time and again? ** If you like this post excerpt, please subscribe to their blog. [Read Original Complete Post Here]

6). The Best B2B Marketing Ideas of 2010

Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., (like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. As we like to say, “Personality is the missing ingredient in B2B marketing.” We say this because we find almost all B2B marketing deadly dull.

The great book, Content Rules, urged marketers to “be different.” When I was invited to be the special guest on HubSpotTV on Nov. 19 , 2010, the marketing take-away I shared was “Think Different.” The examples below are the personification of “Think Different.” They all are very entertaining, too.

If you are looking to improve b2b lead generation in 2011, you might find some good ideas you can use here. If you like this post, please tell the world—comment, share, etc. Thanks. ** If you like this post excerpt, please subscribe to their blog. [Read Original Complete Post Here]

5). Facebook Reveals Top Status Trends of 2010

After Google (Google) and Twitter (Twitter), time has come for Facebook (Facebook) to tell us what its users have been chirping about all year.

To get the top trends, Facebook analyzed status updates across 236 countries, comparing the rate at which each phrase occurred in 2010 compared to 2009. The results above are the ones that had increased by both a large percentage and a large volume. Facebook’s status update isn’t exactly the same thing as a tweet, and it’s definitely very different from a Google search phrase, so Facebook’s list does have some surprises.

The most popular term all year was HMU – an acronym for “hit me up,” meaning call or text me – which was barely used by anyone in 2009. (Followed by Movies, and iPad/iPhone 4. See original post for full list.) According to Facebook, the term HMU was spreading wildly in the first half of 2010, reaching 80,000 mentions per day by the end of summer. In September, however, after the summer break, HMU became more of a weekend-oriented request as many users went back to school. ** If you like this post excerpt, please subscribe to their blog. [Read Original Complete Post Here]

4). 52 Cool Facts About Social Media

As social media continues to gain acceptance as a bona-fide communications platform, I thought it might be fun to have a cool fact about it for every week of the year.

So, here are ten facts about the five most well-known social media outlets – Facebook, Twitter, LinkedIn, YouTube and blogging – with two more bonus facts thrown in just for fun. (And to get to the figure of a fact a week for a year).

* The average Facebook user has 130 friends.

* More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month.

* Over 300,000 users helped translate the site through the translations application.

* More than 150 million people engage with Facebook on external websites every month.

* Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook. ** If you like this post excerpt, please subscribe to their blog [Read Original Complete Post Here]

3). Pew Internet & American Life Project: Activities By Generations 2010 Report

[Editor's Note: Great report worth downloading!] There are still notable differences by generation in online activities, but the dominance of the Millennial generation that we documented in our first “Generations” report in 2009 has slipped in many activities.

Milliennials, those ages 18-33, remain more likely to access the internet wirelessly with a laptop or mobile phone. In addition, they still clearly surpass their elders online when it comes to many communication- and entertainment-related activities, such as using social network sites and playing games online.

However, internet users in Gen X (those ages 34-45) and older cohorts are more likely than Millennials to engage in several online activities, including visiting government websites and getting financial information online.

Finally, the biggest online trend is that, while the very youngest and oldest cohorts may differ, certain key internet uses are becoming more uniformly popular across all age groups. These online activities include seeking health information, purchasing products, making travel reservations, and downloading podcasts.

Even in areas that are still dominated by Millennials, older generations are making notable gains. While the youngest generations are still significantly more likely to use social network sites, the fastest growth has come from internet users 74 and older: social network site usage for this oldest cohort has quadrupled since 2008, from 4% to 16%. ** If you like this post excerpt, please subscribe to their blog [Read Original Complete Post Here]

2). Top Ten Biggest Social Media Stories of 2010

Sorry for sounding like a broken record, but, man, social media is really changing the world. In this article, I look at 10 biggest social media stories from the past year, including skyrocketing startup valuations, the coming rise of location and the ongoing rise of video, and the suffering of social services like Digg, Google Buzz and Myspace at the hands of Facebook. Unsurprisingly, as the clear king of social media with nearly 600 million users, Facebook features prominently in the majority of the following stories.

The picture below is a perfect representation of the state of social media at the end of the first decade of the 21st century: nearly universal. Paul Butler, intern on Facebook’s data infrastructure engineering team, explains here how he created the friend relationship visualization using Facebook data. ** If you like this post excerpt, please subscribe to their blog [Read Original Complete Post Here]

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1). 55 Interesting Social Media Infographics

Infographic punches the idea into one’s processor almost immediately because of the way data is presented is neat, simple and less words more fun. Hence, it is important to always make sure your Infographics is simple but informative, fun and reliable. With these criteria, your Infographics will not fail your audience. As you get a hang of it, you’ll realized that you can easily convert any ideas into Infographics presentation.

Fantastic news for all you social media addicts out there because we’ve complied a total of 60 Infographics that are related to social media! Here are some of the interesting one “How are mobile phones changing social media”, “Journey of a Tweet”, “Evolution of Twitter” and a lot more. Prepare to get information overwhelmed. Full list after jump! ** If you like this post excerpt, please subscribe to their blog [Read Original Complete Post Here]

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