You Ask Your Customers, “Do You ‘Like’ Me?,” On Facebook. They Do, But Now What?
By Steve Farnsworth @Steveology
We ask our customers to become fans or to “Like” us on Facebook or other popular social platforms, but what then? What can we do with that information?
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David Hargreaves, CEO of Beyond, shares a tip he likes for taking a next step to go deeper with those communities.
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This video was shot at the 2011 B2B Social Communication Leadership Forum in Silicon Valley, an event presented by PR Newswire and Business Development Institute.
Interviewed: David Hargreaves CEO BeyondDisclosure: My ticket was provide without charge by PR Newswire and the Business Development Institute.
Posted in: Social Media Marketing
Alec Nelson
May 16, 2012
As a small business owner how do I identify useful data about my followers?
Alec Nelson
May 16, 2012
Ok so HOW do i go about understanding who my facebook fans are? We are a small business steadily acquiring followers but is there a tool to get this kind of data?
Steve Farnsworth A.K.A. @Steveology
May 17, 2012
Well, the Insights information is going to be most helpful. Gender and age will give you a better sense of who is most inclined to interact with your page and content. This is a good starting place if you are just starting: http://www.practicalecommerce.com/articles/3103-Understanding-Facebook-s-New-Insights-Analytics. Even this very basic data can guide you in what content to share via your page. Also, going back and seeing your fans individually can give you a better sense. However, FB makes it a little harder to see who likes your page these days. Here is a post on how to find that feature http://just-ask-kim.com/how-to-find-out-who-likes-your-facebook-page/. Just go through your fans and see who they are. There is no easy or automated way to do this, but it is worth an hour or two of your time to see if your online fans reflect your real life customers. Then tailor your interactions to better meet your virtual customers. Does that make sense? Is that helpful to get started? Please ask any follow up questions.
Alec Nelson
May 17, 2012
Thanks Steve, I read both articles and now realise i have tripped over some of that data and immediately left it in the too hard basket. Having been a late starter into social myself I havent paid much attention for the business either. However I have read enough good information recently that i really want to be maximising the impact of this channel. I will try and connect with a range of customers over the next week. Thankyou for the advice.
matchworldpr
May 24, 2012
Reblogged this on matchworldpr.