How To Get A Truckload Of Blog Posts From People Who Hate To Blog
By Steve Farnsworth @Steveology
Do you have lots of great people who could give you hours of great content for the company blog, but give you a long list of reasons why they can’t put pen to paper, digitally speaking?
Applied Materials has a company full of PhDs who can’t have a conversation without a whiteboard. These smart guys and gals have boat loads of patents between them, but trying to get them to write a blog post is a fool’s errand.
-New here? Get more useful social media news and insight by subscribing for free to the RSS feed, or to the zero SPAM email alert (Privacy Policy) .
Matt is no fool, but he needs great content, and a lot of it for his corporate communications and blogging programs. So, he uses a very clever yet simple solution to generate as much thought leadership content as he can manage. He shares his tip here.
Watch the video here
This video was shot at the 2011 B2B Social Communication Leadership Forum in Silicon Valley, an event presented by PR Newswire and Business Development Institute.
Interviewed: Matt Ceniceros Director, Global Media Relations Applied Materials
Ryan Connors
July 8, 2011
Great piece Steve. The company I’m currently at is a bit too small to worry about overblogging since it’s just me and the owner doing the blogging, but good tips regardless.
Steve Farnsworth A.K.A. @Steveology
July 8, 2011
It is good to hear that both you and your boss are blogging. What is the focus of your blog, and do you think it has brought new business in yet?
Tracy Gold
August 2, 2011
Great insights Steve and Matt. We’ve found that with every different client we work with, the key to keeping blog content fresh is to work with each blogger’s style to make it easy for them. Some people actually like to sit down and take a few hours to collect their thoughts into a post, while it can be hard to even get a 20 minute phone call from someone else. We’re in constant trial and error mode!