What Is The Best Strategy For Creating An Influential Personal Or Corporate Blog?
Many people and companies chase after becoming influential on Twitter, Facebook, etc. In my experience real influence comes from having a clear blog strategy. However, lots of companies have blogs, but no influence. So, what does it take to achieve influence on your blog? Valeria shares a tip from someone who deeply influences her.
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This video was shot at the 2011 Vocus User Conference held in Baltimore, Maryland. The event host was and sponsored by Vocus.
Interviewed: Valeria Maltoni conversationagent.com @conversationage Made in Italy
About Steve Farnsworth @Steveology
Steve Farnsworth helps technology-based companies teach their employees to take strategic advantage of New School Marketing to increase customer preference for their brand and shorten their sales cycles.
Miro Zecevic
August 8, 2011
My wife is quite a successful blogger and I think that most of her influence comes from just presenting her thoughts or ideas in a very professional manner. I mean she really does focus on providing solid, accurate, and meaningful information to the readers. I guess that’s what Mrs. Maltoni meant when she said it’s important to focus on the “thing itself” and not so much on the tools?
Steve Farnsworth A.K.A. @Steveology
August 9, 2011
I think yo are right. When a subject is of great interest to you I think that translates to your writing just as it does when we speak on it. I suspect that your wife able to providing solid, accurate, and meaningful information to the readers because she is passionate about being good at what she does.
David Graham (@DavidGrahamSA)
February 3, 2013
Great advice thank you Valeria. The blog is very difficult to master but once you get it right, you definitely reap the benefits. I agree in terms of producing content that can help your subscribers and also to support other influencers, who in turn will provide reciprocal support. David Graham, Deloitte Southern Africa (@davidgrahamsa)