Who Is A Great Content Marketer You Can Look To For Inspiration?

Understanding real content marketing, that demonstrates domain expertise, is a key to understanding New School Marketing.

One of the best in the business at content marketing is Joe Chernov. When I need inspiration I look to him and Eloqua. However, I asked him who he looks to. Here is what Joe had to say.

Watch The Video Here

 

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This video was shot at the 2011 Vocus User Conference held in Baltimore, Maryland.

Interviewed:

Joe Chernov

VP of Content Marketing

Eloqua

About Steve Farnsworth @Steveology
Steve Farnsworth helps technology-based companies teach their employees to take strategic advantage of New School Marketing to increase customer preference for their brand and shorten their sales cycles.

Disclosure: I was a guest of Vocus at the Vocus User Conference 2011. They covered all my travel expanses and the costs of attending the conference.

Tagged: @Steveology, Content Marketing, Corporate Communications, Eloqua, Joe Chernov, Lead Generation, Marketing, Social Media, Steve Farnsworth

Posted in: Social Media Marketing