Author Michael Brito Discusses His New Book “Smart Business, Social Business” (Exclusive)
I recently met up with author Michael Brito for a few beers and to hear about his latest project. Smart Business, Social Business: A Playbook for Social Media in Your Organization.
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I asked Michael to tell me why he wrote this book, and how he approached the subject matter.
The book is now available at all your finer bookstores. 100% of the book’s royalties go to Not For Sale, an organization that is leading the effort to end human trafficking.
Interviewed: Michael Brito SVP, Social Business Planning Edelman Digital
About Steve Farnsworth @Steveology
Steve Farnsworth delivers strategy, training, and implementation management to B2B and B2C technology-enabled companies that enable them to effectively integrate New School Marketing to increase customer preference for their brand and shorten their sales cycles.
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Make a long lasting impact with your next conference, trade show, or event by including onsite real-time reporting, content creation and branded journalism. Contact Jolt Social Media at 650-331-0594 for more information.
Walter Adamson (@adamson)
August 15, 2011
The book just arrived, via Amazon, so thanks for this visual and the quick insight into why he wrote it. I noticed already that it’s written in an authoritative small typeface, not the larger style with lots of spaces pumped up to fill a book. In this space that makes a nice change.
Looking forward to getting in to in now.
Thanks, Walter @adamson