What’s The Smartest Way To Distribute Your Marketing Content To Get Maximum Exposure?
During Joe’s talk at the Vocus User Conference he made a very interesting statement on how to effectively distribute a digital asset for maximum exposure.
I have tremendous respect for Joe, but when he shared his scheduling strategy I had my doubts. Somehow it didn’t sound right to me…maybe because I’d never heard of it before.
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I quickly challenged him on it after his presentation. And in Joe’s inimitable style he was more than happy to drop some schooling on me, and back it up with data. Here is what he shared about making the most when scheduling the release of your digital assets.
This video was shot at the 2011 Vocus User Conference held in Baltimore, Maryland.
Interviewed:
Joe Chernov @jchernov VP of Content Marketing at Eloqua Content Marketing Ninja -About Steve Farnsworth @Steveology
Steve Farnsworth provides digital/social media marketing, branded journalism, content creation and marketing for lead generation to companies so they can increase customer preference for their brand, shorten their sales cycles, and generate better qualified leads. Call 650-331-0594 for digital/social media marketing training and workshops for your company.
Stacey Acevero (@sacevero)
September 23, 2011
Thanks for the share Steve :) Hope all is well with you!
Joan Stewart
January 4, 2013
Thanks, Joe and Steve. This makes perfect sense. Yet I, like many others, are guilty of throwing the entire pot of spaghetti against he wall in hopes of seeing what sticks.