Storytelling Versus Gobbledygook Laden Corporate Drivel [An Infographic]
In my last post Press Releases As Brand Journalism? I suggested that there is another way to look at news releases. As if on cue, my friend Lou Hoffman released this infographic.
Great minds run in the same gutters? Perhaps.
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Or is it that in a time of information overload, the brutal reality of people being dramatic more selective about what they read is starting to set in? Could a tipping-point have been reached by those who hold the pen for so much corporate communication, and Lou being a communications oracle is leaving breadcrumbs for other professionals to follow?
…I like to think that is the case.
The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication.
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About Steve Farnsworth @Steveology
Steve Farnsworth provides digital/social media marketing, branded journalism, content creation and marketing for lead generation to companies so they can increase customer preference for their brand, shorten their sales cycles, and generate better qualified leads. Call 650-331-0594 for digital/social media marketing training and workshops for your company.
Lisa Cunningham (@LisaGemini)
December 29, 2012
It’s simple, really. When you tell a story, the media is 100 percent more likely to use it.
Ghani Kunto
February 5, 2013
Interesting. Though I think having an “inward” storytelling process is just as important as “outward” ones.
And the Narrative vs Words part? Hm, maybe it should be Action vs. Words. After all, the most important brand stories are told when customers interact with the product and people in the company, not when they interact with an ad.