What’s The Role Of Branding In Social Media? (Commentary)

Posted on October 27, 2011


During the Silicon Valley Brand Forum Rod Swanson shared a story that affected him on a personal level. It also gave him insight to understand how social media can change your perspective of the branding process. (You can watch his comments here)

Criss Marshall was presenting a case study that day, and after hearing his story she wanted to add a few of her reflections on Rod’s insight, and the benefits marketers can receive by getting out of their ivory towers. I’m glad she did!

Watch The Video Here

This video was shot at the Silicon Valley Brand Forum’s “Brand Implementation Across All Touchpoints” event in Spring 2011. The event host was Applied Materials, and it was sponsored by Siegel+Gale and Jolt Social Media.

Interviewed:

Criss Marshall
Sr. Director, Brand Marketing
NetApp

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About Steve Farnsworth @Steveology

Marketing Strategy Development And Implementation That Generate Leads, Creates Brand Preference, And Builds Community For Smart Tech Companies. Contact 650-331-0594 to see if working together makes sense.

Disclosure: I’m a Director at The Silicon Valley Brand Forum.