Lot’s of people will say Twitter is good for your business, but can you take it a step further? How can you use Twitter to stay ahead and beat the competition? Mark Schaefer is a noted blogger and author who consults with business to help answer these kinds of questions.
Mark recently released his new book The Tao Of Twitter. His book has been getting a boatload of 5 star reviews by readers on Amazon. You can buy The Tao Of Twitter here. Here is what he had to say on this question.
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Interviewed:
Mark Schaefer Executive Director Schaefer Marketing Solutions*
About Steve Farnsworth @Steveology
Social media and content marketing strategy and implementation that generate leads, builds customer loyalty, and word-of-mouth marketing. Contact 650-331-0594 to see if working together could increase your market position and sales.

Cynthia Cosco (@passaggio)
December 27, 2011
Thanks Steve for all the great ideas…
Steve Farnsworth A.K.A. @Steveology
December 27, 2011
Let me know how they work for you! Cheers, S.
Muhammad Saad Khan
March 9, 2012
Excellent Interview Steve, Sir. Mark Schaefer is a great friend of mine. And i blindly trust his great knowledge over Twitter. What i have learnt through my spend of time on Twitter is when you ENGAGE your listeners heavily with a Positive Approach…You get Good Results. I have seen @Radian6, they are engaging their all listeners equally. Providing help and Value alongside. Which has created wonders for them.