When surveyed 85% of companies say they are doing content marketing, but most are doing it very poorly. What are the most common problems, and what can you do to fix them? To get the answers from two well respected pros I spoke to partners Alex Conroy and Bill Grunau of Esotech. They are both… [Read more…]
March 23, 2012
Digital marketing smarty, and my colleague from TEDxSanJoseCA, Adam Helweh CEO of Secret Sushi Creative, recently wrote an fascinating blog post outlining how he had used Pinterest for market research (3 Ways to Use Pinterest For Marketing Research). Click to Tweet This Post ★ How To Use Pinterest For Marketing Research ★ When Adam and I… [Read more…]
January 3, 2012
You know that old “What are the two greatest lies” joke? For startups looking looking for early money I’d update it to: What are the two greatest Angel and VC lies? “The check is in the mail,” and “We are early stage investors.” The reality of funding for startups these days is very different then… [Read more…]
December 26, 2011
Lot’s of people will say Twitter is good for your business, but can you take it a step further? How can you use Twitter to stay ahead and beat the competition? Mark Schaefer is a noted blogger and author who consults with business to help answer these kinds of questions. Mark recently released his new… [Read more…]
December 12, 2011
Marketers should all think about innovation the same way R&D does and the same way Silicon Valley thinks about it. Accepting failure, demonstrating patience, tolerance for risk and unrivaled persistence. Wikipedia is like a wonderful piece of furniture that comes with a big piece of paper “some assembly required.” You know, the one. It comes… [Read more…]
December 10, 2011
Sometimes when you have a hammer, everything looks like a nail. So, is Twitter the right place for you business or organization? Mark Schaefer has used Twitter effectively to build his business and grow a very successful blog. If there is such a thing as a Twitter expert, Mark is it. It’s not hard for… [Read more…]
November 16, 2011
Compelling content is like porn. It is difficult to define, but the reader knows it when she see’s it. However, we can make a few educated guesses as to what kind of content might rise to that level. Tap Your Own Data Website analytics is a great place to start for that. What search terms… [Read more…]
November 5, 2011
A key to unlocking the power of New School Marketing is offering content that educates people interested in your area of domain expertise. However, even great content needs to make the offer appealing. So, what are a the things you can do as a marketer to help drive downloads of key digital assets? Howard Sewell… [Read more…]
October 27, 2011
During the Silicon Valley Brand Forum Rod Swanson shared a story that affected him on a personal level. It also gave him insight to understand how social media can change your perspective of the branding process. (You can watch his comments here) Criss Marshall was presenting a case study that day, and after hearing his… [Read more…]
October 24, 2011
Earlier this year Tom Foremski brought a collection of fascinating friends and colleagues together to explore the growing notion of content curation on the Internet. What is it? What does it mean? I strongly suspect that no person other than Tom has the ability to bring such a diverse group of smarties together in one… [Read more…]
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March 28, 2012
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