52 Tweetable Tips On How You Can Create More Opportunity, Adventure and Friendship With Others

September 8, 2014

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Screenshot_4_11_13_7_23_AM

My friend Kare Anderson wrote Mutuality Matters: How You Can Create More Opportunity, Adventure & Friendship With Others. In this post Kare shares a deck of cards worth of bite-sized takeaways from here book. Pick three things from this list that you will incorporate into your life starting this week? 52 Twitter-sized tips from the […]

Picking The Right Social Media Platform For Content Marketing

August 28, 2014

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Strawberry Picking

The Internet is a big place. It can be hard for midsized marketing organizations just ramping up their content marketing to pick the right social media platform to help maximize distribution.  Where are the best and most effective places to start? What should they take into account? Click To Tweet >>> Picking The Right Social […]

Personal Branding Audit and Action Plan for CxOs

August 22, 2014

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Photo by Paula Bailey via CC on Flickr. Some Rights Reserved

C-Level executives may find it tempting to mimic other executives when it comes to personal branding, and that’s a mistake. Great personal brands are founded on uniqueness. Luckily, it’s simple to begin building your personal brand with some good information and an honest look at your goals and resources. Patrick Sitkins is a brand strategist […]

Creating Strong Social Brands for CxOs

August 20, 2014

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  A personal brand isn’t anything mysterious, rather, it’s just a matter of how the world sees you. When people are thinking of doing business with your company, they Google you. It doesn’t matter whether you’re looking at the personal brand of a CEO, CMO, CFO, or the brand of a midsized company, whether you’re […]

Telling Your Brand’s Story Using Social Media

August 6, 2014

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Social Media Brand

Can Midsized Business Tell Their Brand Story Using Social Media? Looking at the Dog’s Breakfast that makes up the majority posts, updates, or tweets for B2B and midsized companies you might be inclined to answer, “No, you can’t.” However, you can if you talk about the real humans behind the brand. Large companies are slow […]

Why Are So Many Midsized Businesses Trashing Their Brand On Social Media?

August 4, 2014

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Anna Latino/Special to the S.F. Examiner

Last Saturday I was sitting in Trad’r Sam, a dilapidated by well-loved tiki bar in San Francisco’s Outer Richmond district, waiting for a friend. Lost in reading I was startled by a disheveled man yelling, “Forty-two.” Caught off guard I broke the cardinal rule when dealing with crazy; I briefly looked up from my reading…Drats. […]

What Is New PR And Social Communications?

July 9, 2014

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PR Social Communications

How Is PR Different Now? Well, PR forever stayed the same. It’s all about events and reputation management and crisis communication and media relations and public affairs and investor relations, said digital communications author Gini Dietrich in our recent interview*. But you could pretty much do your job the same way. Nothing really changed. And […]

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