July 9, 2014
How Is PR Different Now? Well, PR forever stayed the same. It’s all about events and reputation management and crisis communication and media relations and public affairs and investor relations, said digital communications author Gini Dietrich in our recent interview*. But you could pretty much do your job the same way. Nothing really changed. And […]
July 1, 2014
Is Your Marketing Strategy Aligned To The Customer Life Cycle? If you are a CMO at a B2B company you better be asking that question. The good news if you are a midsized company, you have an advantage over your bigger marketing war chest brothers and sisters at enterprise companies. A CMO at a midsized […]
June 26, 2014
You hear about the power of videos for B2B ad nauseum, but I have only seen a few hard stats on why mid-sized businesses should spend the time creating videos. Which is why I was glad to find these stats from KissMetrics.
June 25, 2014
One of the hot trends in Silicon Valley start-up, midsized, and even enterprise companies these days is to bring in yogis, Eastern gurus, or Buddhist teachers to help executives and staff to practice being mindful in their business day. Being mindful is great for your business and your everyday life, but does it have a […]
June 18, 2014
While mindfulness has a long history in Zen and other Buddhist teachings, Janet Fouts thinks it is time for brands to be more thoughtful in our social media activities. ❤ ❤ Please Click To Tweet This Post ❤ ❤ Janet’s marketing agency, Tatu Digital, helps brands deliver their story to fans by using social […]
June 12, 2014
Marketing practitioners at B2B and midsized business are strongly influenced by older traditional companies. In the past many looked to the practices of the Fortune 500 as a role model for how to respond to communication crisis or issues that were of deep concern to the public. However, they tended to lawyer up and hunker […]
June 10, 2014
Social Media Has Changed How Marketers Must Do Their Job The cool kids over at iMarketing Café asked Jay Baer, Chris Brogan, Jason Falls, Joe Pulizzi, Scott Stratten, Lee Odden, Rand Fishkin, and me to contribute our best tarnished pearls of wisdom to their post “Interesting Social Media Questions Answered By “Experts” with Beards.” ❤ […]
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