Browsing All posts tagged under »B2B«

Social Media: The Next Generation of Market Research Is Here

December 10, 2013

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“Social analytics tools will become the must-have to gain insight, make better, faster business decisions and improve customer satisfaction.” – Social Business News Steve Jobs was famous for taking a stand against traditional market research, telling us, “People don’t know what they want until you show it to them. That’s why I never rely on […]

Learning from the Mistakes of Others: Competition Analysis and Online Marketing

August 12, 2013

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  Competition analysis is of uttermost importance for the successful establishment of market positions. Today, nearly all niches are occupied. Launching a new product depends on the marketing and the presentation. Analyzing what the competition is doing will give you the opportunity to earn your market share without committing grave mistakes. Click to Tweet This […]

Everyone’s Got Mobile Marketing, But Do You Get How Different It Now Is?

February 28, 2013

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As a midsized business you probably have some kind of mobile support as part of your marketing mix. So what? People’s primary method of interacting with technology is now becoming a mobile device. This is how they stay in touch with family and friends, catch up on the news, or find a great place to […]

How Do You Connect Employees And Their Passion To The Brand?

February 2, 2013

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Often companies “roll out the new re-branding” to employees. and the marketing team then quickly puts a check mark in the done box and they're on to the next. Often brand managers focus only on the communications deliverables and not the holistic reality of creating passionate brand ambassadors from within the company.

Understanding The Dragonfly Effect To Improve Your Social Marketing Strategy

January 29, 2013

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Social marketing is often thought of as elusive or it’s over simplified. Venture adviser and marketing strategist Andy Smith, and noted brand researcher and author Jennifer Aaker, have used extensive data and their collecting insights to break it down to a straight forward formula that midsized business can use to deeply impact their marketing and […]

What Are The Benefits Of Becoming A Social Business?

December 21, 2012

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  While becoming a social business is much less expensive than most companies realize, it does take time and resources. A fair question is, what’s in it for me? Or in this case, what is in it for the company? Ed Brill is a Director of Social Business at IBM. He says that the value […]

4 Keys To Growing A Successful Social Business

November 27, 2012

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A social business takes advantage of tools that accelerate and increase knowledge through collaboration. That allows the right people, both internally and externally, to have ad hoc conversations that solve problems, foster innovation, enable faster response to critical issues, and have a far greater understanding of customers and market dynamics than the competition. So where […]

What Arugula Packaging Can Teach You About Customer Engagement

November 20, 2012

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Customer engagement suffers as a buzz word and is tossed around more quickly than dressing on a salad. Also, it is rare to hear examples of how it is implemented in tangible ways. Which is why the idea that packaging can be an opportunity for a brand conversation is even more unexpected. After eating a […]

The Future of Social Business

November 8, 2012

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Click to Tweet ★   The Future of Social Business  ★ Recap of MidMarket IBM Social Business’s Futurecast * -New here? Get more useful social media news and insight by subscribing for free to the zero SPAM Steveology Blog email alert *Privacy Policy. * * Most midsized businesses are still early in the process, and trying […]

The Difference Between Social Media And Social Business Explained

November 6, 2012

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Understanding the difference is important not only for marketing but for business leaders. Companies that don’t fully understand what this means to them are holding watch over a dying enterprise. Let me explain. A few years ago the true experts in social media quickly moved beyond that buzz word and asked what did it all […]

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