Subscribe:
RSS feed
The Forum For Marketing Geeks
Browsing All posts tagged under »Brand«
Everyone’s Got Mobile Marketing, But Do You Get How Different It Now Is?
As a midsized business you probably have some kind of mobile support as part of your marketing mix. So what? People’s primary method of interacting with technology is now becoming a mobile device. This is how they stay in touch with family and friends, catch up on the news, or find a great place to […]
How Do You Connect Employees And Their Passion To The Brand?
February 2, 2013
Often companies “roll out the new re-branding” to employees. and the marketing team then quickly puts a check mark in the done box and they're on to the next. Often brand managers focus only on the communications deliverables and not the holistic reality of creating passionate brand ambassadors from within the company.
What Arugula Packaging Can Teach You About Customer Engagement
November 20, 2012
Comments Off
Customer engagement suffers as a buzz word and is tossed around more quickly than dressing on a salad. Also, it is rare to hear examples of how it is implemented in tangible ways. Which is why the idea that packaging can be an opportunity for a brand conversation is even more unexpected. After eating a […]
Two Invaluable Lessons I Learned From Working With The World’s Leading Brands
November 12, 2012
I’ve spent the past 25+ years working with world-class brands like Virgin, Pantene, Heinz, Intel, TDAmeritrade and Orbitz. And I’ve learned some invaluable lessons from these “big boys”, that I believe are critical drivers of profit and growth for businesses of any size, in any category. Click to Tweet ★ 2 Invaluable Lessons I […]
Visual Marketing Strategy — Getting Started
August 27, 2012
With the growth of Instagram and Pinterest being adopted by so many major brands, the art of visually storytelling is one more skill the adroit marketer must have as a part of her skill set to stay relevant. So, here are three things you should know to start developing a visual strategy for your company. […]
Going Deeper – Getting Employees To Internalize A Brand
August 23, 2012
You can’t really create a brand. That is, create a bunch of communications deliverables and design assets, roll them out to the rank and file, explain to everyone at the company what the company’s new brand is now, and expect employees to internalize that brand. It just doesn’t work. Click to Tweet: ★ Going Deeper – […]
Getting Employees To Internalize A Brand
May 14, 2012
There is nothing marketing people love more than unveiling, with great fanfare, the company’s latest re-branding effort. Usually to the eye rolls of other department heads who suspect that marketing is over budgeted and has too much time on its hands. Continually evolving and refining a brand is vital to keeping a strong growing image […]
What is the Godfather of Electronic Gaming’s Favorite Game?
May 7, 2012
What Is Nolan Bushnell’s Favorite Game? The legendary Silicon Valley communications firm Eastwick held a private viewing of the film “Something Ventured”. This outstanding documentary takes a look at the real people who funded innovation there since the 50s. Click to Tweet This Post ★ What is the Godfather of Electronic Gaming’s Favorite Game? ★ At […]
Why Midsize Businesses Must Listen To Negative Comments
April 30, 2012
A very common concern for midsize businesses as they get deeper into social media and other community building programs is negative comments. What if people say: “You guys suck!” “Your product is sh*t.” #your_name_here_fail. Unhappy customers, competitors, and lurking trolls lie in wait to trash your good name and destroy your hard earned reputation. Well, […]
What Marketing Content Closes Sales For Midsize Businesses?
April 25, 2012
Comments Off
The question for most midsize businesses when developing content for marketing is what topics should they use. Now, let me suggest that content marketing is about framing the conversation by making a valid argument and using evidence. The topics must come directly from your users’ inquiries. If you don’t know what problems customers are trying […]
What’s Hot Now
- Top 20 Free Social Media Monitoring Tools For 2013
- 20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions
- Corporate Communications Executive 2.0 -- The 4 Skills Needed To Thrive
- Best Practices: Cisco's Smart Departmental Structure Managing Social Media
- 22 Ways to Create Compelling Content [Infographic] And Content Marketing Case Study
- The Best Free Tools For Making A Social Monitoring Dashboard
- How To Integrate Video Into A Robust Content Marketing Strategy (Guest Post)
I Want To See You More
Receive my posts for digital/social media marketing and lead generation delivered to your inbox.
Click Now To Receive The @Steveology Blog via Your Inbox
Recent Posts
- How To Integrate Video Into A Robust Content Marketing Strategy (Guest Post)
- IBM’s New Notes and Domino 9.0 Social Edition
- Social Business Starts With Leaders Connecting Socially To Employees (Guest Post)
- Social Business – Going from Qualitative to Quantitative
- Customer Engagement Starts First With Employee Engagement
- Weaving Storytelling Effectively Into All Marketing Touch Points
Top Rated
Past Posts
Find A Post
Want To Take Your Digital/Social Media Marketing To The Next Level?
Call about strategy development and on-site training now. (650) 331-0594
Theme: Inuit Types by BizzArtic.
February 28, 2013
3