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Browsing All posts tagged under »Branding«
Everyone’s Got Mobile Marketing, But Do You Get How Different It Now Is?
As a midsized business you probably have some kind of mobile support as part of your marketing mix. So what? People’s primary method of interacting with technology is now becoming a mobile device. This is how they stay in touch with family and friends, catch up on the news, or find a great place to […]
How Do You Connect Employees And Their Passion To The Brand?
February 2, 2013
Often companies “roll out the new re-branding” to employees. and the marketing team then quickly puts a check mark in the done box and they're on to the next. Often brand managers focus only on the communications deliverables and not the holistic reality of creating passionate brand ambassadors from within the company.
What Are The Benefits Of Becoming A Social Business?
December 21, 2012
While becoming a social business is much less expensive than most companies realize, it does take time and resources. A fair question is, what’s in it for me? Or in this case, what is in it for the company? Ed Brill is a Director of Social Business at IBM. He says that the value […]
Two Invaluable Lessons I Learned From Working With The World’s Leading Brands
November 12, 2012
I’ve spent the past 25+ years working with world-class brands like Virgin, Pantene, Heinz, Intel, TDAmeritrade and Orbitz. And I’ve learned some invaluable lessons from these “big boys”, that I believe are critical drivers of profit and growth for businesses of any size, in any category. Click to Tweet ★ 2 Invaluable Lessons I […]
Visual Marketing Strategy — Getting Started
August 27, 2012
With the growth of Instagram and Pinterest being adopted by so many major brands, the art of visually storytelling is one more skill the adroit marketer must have as a part of her skill set to stay relevant. So, here are three things you should know to start developing a visual strategy for your company. […]
Going Deeper – Getting Employees To Internalize A Brand
August 23, 2012
You can’t really create a brand. That is, create a bunch of communications deliverables and design assets, roll them out to the rank and file, explain to everyone at the company what the company’s new brand is now, and expect employees to internalize that brand. It just doesn’t work. Click to Tweet: ★ Going Deeper – […]
4 Things Gotye Can Teach You About Savvy Content Marketing
August 16, 2012
* Gotye, better known to his parents as Wally De Backer, is the musician that released the ubiquitous song “Somebody That I Used to Know” in 2011. A search on YouTube for “Somebody That I Used to Know” will return over 26,000 copies, remixes, and covers of that song. Lots and lots and lots of […]
Getting Employees To Internalize A Brand
May 14, 2012
There is nothing marketing people love more than unveiling, with great fanfare, the company’s latest re-branding effort. Usually to the eye rolls of other department heads who suspect that marketing is over budgeted and has too much time on its hands. Continually evolving and refining a brand is vital to keeping a strong growing image […]
What’s The Role Of Branding In Social Media? (Commentary)
October 27, 2011
During the Silicon Valley Brand Forum Rod Swanson shared a story that affected him on a personal level. It also gave him insight to understand how social media can change your perspective of the branding process. (You can watch his comments here) Criss Marshall was presenting a case study that day, and after hearing his […]
What’s The Role Of Branding In Social Media?
October 19, 2011
During the Silicon Valley Brand Forum Rod Swanson shared a story that affected him on a personal level, but also gave him insight to understanding the human side of the branding process. I’ll let him tell you his story. Watch The Video Here This video was shot at the Silicon Valley Brand Forum’s “Brand Implementation […]
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February 28, 2013
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