Browsing All posts tagged under »Branding«

Getting Employees To Internalize A Brand

May 14, 2012

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There is nothing marketing people love more than unveiling, with great fanfare, the company’s latest re-branding effort. Usually to the eye rolls of other department heads who suspect that marketing is over budgeted and has too much time on its hands. Continually evolving and refining a brand is vital to keeping a strong growing image […]

What’s The Role Of Branding In Social Media? (Commentary)

October 27, 2011

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During the Silicon Valley Brand Forum Rod Swanson shared a story that affected him on a personal level. It also gave him insight to understand how social media can change your perspective of the branding process. (You can watch his comments here) Criss Marshall was presenting a case study that day, and after hearing his […]

What’s The Role Of Branding In Social Media?

October 19, 2011

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During the Silicon Valley Brand Forum Rod Swanson shared a story that affected him on a personal level, but also gave him insight to understanding the human side of the branding process. I’ll let him tell you his story. Watch The Video Here This video was shot at the Silicon Valley Brand Forum’s “Brand Implementation […]

How Do You Build Strategies That Effectively Engage Employees In The Brand?

October 4, 2011

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How Do You Build Strategies That Effectively Engage Employees In The Brand? At the last Silicon Valley Brand Forum the topic was Evangelizing The Brand. The only way to be successful in a re-branding or launching a new brand is being inclusive with everyone who has to live it. - New here? Get great social […]

The One Thing You Can’t Forget When Rebranding Your Company

September 29, 2011

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The One Thing You Can’t Forget When Rebranding Your Company At the last Silicon Valley Brand Forum event I had a chance to chat with a few of the attendees. The day’s topic was Evangelizing The Brand. Here is a take away from the event. Watch The Video Here - New here? Get great social […]

Do You Know What The Elephant In The Room Is When It Comes To Branding?

August 2, 2011

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Do You Know What The Elephant In The Room Is When It Comes To Branding? When you ask for a definition of what a brand is, professionals will give you a lots of different answers that in one way or another talk about living the brand company-wide. However, when you ask about implementation of a […]

What Is The Key To Having A Strong Brand?

July 28, 2011

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What Is The Key To Having A Strong Brand? By Steve Farnsworth @Steveology Mike Sanchez was a panelist at Silicon Valley Brand Forum’s “Brand Implementation Across All Touchpoints.” I asked him what his take away from the day was. Here is what he told me. -New here? Get more useful social media news and insight […]

Top 5 Social Media Posts That You Might Have Missed Last Week November 22, 2010 Edition

November 24, 2010

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Top 5 Social Media Posts That You Might Have Missed Last Week November 22, 2010 Edition Editor Steve Farnsworth (@Steveology) - These posts were selected based on their popularity of views and retweets, and informational value according to the general disposition and whimsy of the editor, from content that was tweeted on @Steveology last week. […]

Top 5 Social Media Posts That You Might Have Missed Last Week November 15, 2010 Edition

November 15, 2010

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Top 5 Social Media Posts That You Might Have Missed Last Week November 15, 2010 Edition Editor Steve Farnsworth (@Steveology) These posts were selected based on their popularity of views and retweets, and informational value according to the whim and whimsy of the editor, from content that was tweeted on @Steveology last week. However, their […]

Social Media Marketing: Engaging To Close More Sales

October 8, 2010

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Social Media Marketing: Engaging To Close More Sales The same organization that brought the Silicon Valley Brand Forums to you for over a decade is now offering a workshop on Social Media Marketing. This intensive half-day session will teach you the skills and knowledge to advance your organization’s mission and your career. This half-day workshop […]

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