Browsing All posts tagged under »Branding«

Mindful Social Media: Janet Fouts Interview

June 18, 2014

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While mindfulness has a long history in Zen and other Buddhist teachings, Janet Fouts thinks it is time for brands to be more thoughtful in our social media activities. ❤ ❤ Please Click To Tweet This Post ❤ ❤   Janet’s marketing agency, Tatu Digital, helps brands deliver their story to fans by using social […]

Ethics In The Age Of Social Media Communications

June 12, 2014

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Marketing practitioners at B2B and midsized business are strongly influenced by older traditional companies. In the past many looked to the practices of the Fortune 500 as a role model for how to respond to communication crisis or issues that were of deep concern to the public. However, they tended to lawyer up and hunker […]

Interesting Social Media Questions Answered By “Experts” With Beards

June 10, 2014

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Social Media Has Changed How Marketers Must Do Their Job The cool kids over at iMarketing Café asked Jay Baer, Chris Brogan, Jason Falls, Joe Pulizzi, Scott Stratten, Lee Odden, Rand Fishkin, and me to contribute our best tarnished pearls of wisdom to their post “Interesting Social Media Questions Answered By “Experts” with Beards.”  ❤ […]

Catfish, Clients, Hacks, And Flacks: A PR War Story

June 6, 2014

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What Is Your Best Corporate Communications Agency War Story? I worked for the Catfish Institute and it was a great account, said social communications expert and author Gini Dietrich in our interview*. ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ Everybody gives me that look when I say, “It was a […]

PR’s Role In Content Marketing

June 3, 2014

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  ❤ ❤ ❤ Click Here To Share This Post  ❤ ❤ ❤   What Is PR’s Role In Content Marketing? Shaun Saunders, Founder of Graffiti PR and curator for PR Summit, has a thirst for knowledge. In fact, that is what draws him to being deeply involved in the PR Summit. I wanted to […]

3 Things Midsized And B2B Marketers Don’t Do Well

May 30, 2014

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What Are B2B Brands Not Embracing Now But Need To Right Away? One of the things that I see particularly among B2B organizations is that they say, “Oh, social is for consumer businesses.” They often scoff at it, and then set it aside. And they’re wrong to do that, said digital communications expert and keynote […]

Communication Metrics That PR Must Track

May 29, 2014

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What Analytics Should Companies Be Tracking? You have to track what I call the bad idea metrics (Likes, Follows, RTs), said digital communications author Gini Dietrich in our interview*. Because if you are business to consumer or midsized B2B business you have to know immediately if something is wrong. If your reach or engagement decreases […]

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