Browsing All posts tagged under »Branding«

Interesting Social Media Questions Answered By “Experts” With Beards

June 10, 2014


Social Media Has Changed How Marketers Must Do Their Job The cool kids over at iMarketing Café asked Jay Baer, Chris Brogan, Jason Falls, Joe Pulizzi, Scott Stratten, Lee Odden, Rand Fishkin, and me to contribute our best tarnished pearls of wisdom to their post “Interesting Social Media Questions Answered By “Experts” with Beards.”  ❤ […]

Catfish, Clients, Hacks, And Flacks: A PR War Story

June 6, 2014


What Is Your Best Corporate Communications Agency War Story? I worked for the Catfish Institute and it was a great account, said social communications expert and author Gini Dietrich in our interview*. ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ Everybody gives me that look when I say, “It was a […]

PR’s Role In Content Marketing

June 3, 2014

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  ❤ ❤ ❤ Click Here To Share This Post  ❤ ❤ ❤   What Is PR’s Role In Content Marketing? Shaun Saunders, Founder of Graffiti PR and curator for PR Summit, has a thirst for knowledge. In fact, that is what draws him to being deeply involved in the PR Summit. I wanted to […]

3 Things Midsized And B2B Marketers Don’t Do Well

May 30, 2014


What Are B2B Brands Not Embracing Now But Need To Right Away? One of the things that I see particularly among B2B organizations is that they say, “Oh, social is for consumer businesses.” They often scoff at it, and then set it aside. And they’re wrong to do that, said digital communications expert and keynote […]

Communication Metrics That PR Must Track

May 29, 2014

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What Analytics Should Companies Be Tracking? You have to track what I call the bad idea metrics (Likes, Follows, RTs), said digital communications author Gini Dietrich in our interview*. Because if you are business to consumer or midsized B2B business you have to know immediately if something is wrong. If your reach or engagement decreases […]

PR And Communications For The New Century: Gini Dietrich Interview

May 27, 2014


Is PR Dead? If Not, Where Is It Going? In this interview I ask Gini: * What is the new PR and social communications? * What are the top 5 communications metrics companies must track to monitor the health of their online reputation? ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ […]

Can You Damage Your Company’s Brand By Ignoring Yours?

April 28, 2014


I’ve had a surprising number of executives from the C-suite tell me that they don’t want to actively manage their personal brand. Why? Because it’s, “all about the company’s brand.” And they would be so very wrong. People do business with people. Employees are who makes up a brand. Period. ❤ ❤ ❤ Please Click […]


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