Browsing All posts tagged under »Business«

Top 9 Must Read Social Media and Marketing Articles For March 2010

April 6, 2010


Top 9 Must Read Social Media and Marketing Articles For March 2010 By Steve Farnsworth (@Steveology) - Are you the busy CMO of your company? Regardless of whether that is your title or just your job, here are the top 9 must read social media and marketing articles from March 2010 which the crowds in […]

Why Video Is Your Next Business Partner (Part 2 of 4)

April 1, 2010


Guest Post Why Video Is Your Next Business Partner (Part 2 of 4) By Stephanie Wonderlin (@swonderlin) - Video Highlights A review of several great video ideas you can use for your company Tutorials to show smart practices to your existing and potential users Testimonials of how your product or service helps real customers Product […]

Why Video Is Your Next Business Partner (Part 1 of 4)

March 29, 2010


Guest Post Why Video Is Your Next Business Partner (Part 1 of 4) By Stephanie Wonderlin (@swonderlin) - - Video Highlights After face to face, video is the best way to connect with customers. Increases your online visibility. YouTube is the #2 search engine. 80% of people watch video online, and that number is growing. […]

Public Relations Client Spending 2009 Analyzed and 2010 Forecast

November 30, 2009


Guest Blog Rumor has it that when Christ was born, John Tsantes organized the press conference. While I can’t substantiate that, I can confirm that John, along with his staff, has been the go-to-guy for deep tech PR for as long as I can remember. Currently, John is the president of Tsantes Consulting Group. However, […]

Corporate Communications Executive 2.0 — The 4 Skills Needed To Thrive

November 16, 2009


Legions of senior marketing leaders owe their jobs to Dan Green, and that is what makes him one of Silicon Valley’s most in demand executive search consults and connected guys. As I have been exploring what skills the new communications pro will need to thrive in today’s changing marketing landscape, I thought of several people I wanted to ask for their insight. Dan is on that very short list. Here is what he had to say about the next generation of corporate executives.

Twitter, Pizza, and $2 Million Libel: Real-Life Crisis Communications

October 5, 2009

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A Mock Crisis Communications Strategy Planning Session. Mark and I will hold a Twitter chat on Wednesday, October 7th at noon Eastern/ 9:00am Pacific time. The hashtag is #SM4B (Social Media for Business).

Let’s Shoot The CEO: Is Pay For Placement PR A Brilliant Idea Or Acutely Ignorant?

May 20, 2009

20 I was finishing my cold coffee and had eaten half my Danish as the taxi pulled up to unit H6 in the industrial park. I had just come from the San Diego airport after taking an o-dark-thirty morning flight. Not seeing a company sign I took a chance and entered the fading tinted glass […]

“My Customers Don’t Use Twitter.” Oh, but they do!

April 18, 2009


Don’t assume if, or which, social media networks your customers will respond to. You need to test them out.


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