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How To Integrate Video Into A Robust Content Marketing Strategy (Guest Post)
Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before you can put together a video that will be relevant to your audience, you […]
Social Business Starts With Leaders Connecting Socially To Employees (Guest Post)
April 1, 2013
One of the huge benefits that social media (still) has going for it is that it still feels very intimate. Some people complain that social media dilutes their “real” relationships and enhances their less meaningful ones, and that can be entirely true depending on how you choose to use and it with whom. But inside […]
Social Business – Going from Qualitative to Quantitative
March 27, 2013
IBM decided to put some quantitative data around social business to find out if social was helping them as a business. Like most organization IBM has inside sales, which they call Teleweb since they use phone, email, etc. talking to customers. So, they decided to take a closer look at their Teleweb team and ask, “When using social, are they demonstrably more successful?”
Customer Engagement Starts First With Employee Engagement
March 13, 2013
Engaging the customer has firmly become part of buzzword soup. Sadly, when that happens little is actually done to achieve the thing it originally meant. However, in this case you can avoid that from happening. If you look at the companies that are most closely engaged with their customers, you will see that they are deeply engaged with their employees, notes Sandy Carter from IBM
Weaving Storytelling Effectively Into All Marketing Touch Points
March 11, 2013
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Thinking of all the individual moving parts, that marketing departments are responsible for, as a whole is not intuitive. As marketers we use words like touch points without really grasping the journey that the customer will go through. There are several reasons for this. Many marketers see their jobs as a series of tasks or […]
The Steveology Blog Now Accepting Guest Posts
February 21, 2013
Historically, guest posts were limited to invitation only because of my editorial focus. However, being inundated with offers, and getting tired of saying no all the time, I have decided to reevaluate this policy. I am now accepting guest posts from adept, agile, alert, apt, astute, bold, brainy, bright, brilliant, clever, crafty, effective, genius, ingenious, […]
3 Things Executives Can Do To Be More Quoted In The News
November 15, 2012
Executives without media training rarely know when to shut up. When they talk to the press it is all to common for executives to keep talking without an off switch. Just filling the empty air with useless and uninteresting details; effectively hiding the real story. The story they wanted to get out. I Can’t Stop […]
Two Invaluable Lessons I Learned From Working With The World’s Leading Brands
November 12, 2012
I’ve spent the past 25+ years working with world-class brands like Virgin, Pantene, Heinz, Intel, TDAmeritrade and Orbitz. And I’ve learned some invaluable lessons from these “big boys”, that I believe are critical drivers of profit and growth for businesses of any size, in any category. Click to Tweet ★ 2 Invaluable Lessons I […]
Is Your Marketing Budget Smart Or Stupid? A Quick Test.
June 20, 2012
When I ask about how marketing is budgeted within an organization I find way too often that tradition has more influence then reality. Let me explain. Click to Tweet This Post ★ Is Your Marketing Budget Smart Or Stupid? A Quick Test. ★ Even among some very smart senior marketing pros I often find that their […]
Content Marketing Strategy: Thinking Bigger
May 29, 2012
In 22 Ways to Create Compelling Content [Infographic] And Content Marketing Case Study there were a number of great suggestions for any midsized company to kick off a compelling content marketing program. Reusing your content in new ways, like in tip #22, is a good starting place, but we can take that another step further. […]
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Recent Posts
- How To Integrate Video Into A Robust Content Marketing Strategy (Guest Post)
- IBM’s New Notes and Domino 9.0 Social Edition
- Social Business Starts With Leaders Connecting Socially To Employees (Guest Post)
- Social Business – Going from Qualitative to Quantitative
- Customer Engagement Starts First With Employee Engagement
- Weaving Storytelling Effectively Into All Marketing Touch Points
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