Browsing All posts tagged under »Content Marketing«

Rethinking B2B Marketing In The Customer’s Context (Report)

July 1, 2014

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Is Your Marketing Strategy Aligned To The Customer Life Cycle? If you are a CMO at a B2B company you better be asking that question. The good news if you are a midsized company, you have an advantage over your bigger marketing war chest brothers and sisters at enterprise companies. A CMO at a midsized […]

Competitors Are Using Video To Steal Your Social Media Lunch Money

June 26, 2014

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You hear about the power of videos for B2B ad nauseum, but I have only seen a few hard stats on why mid-sized businesses should spend the time creating videos. Which is why I was glad to find these stats from KissMetrics.

Mindful Social Media: Janet Fouts Interview

June 18, 2014

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While mindfulness has a long history in Zen and other Buddhist teachings, Janet Fouts thinks it is time for brands to be more thoughtful in our social media activities. ❤ ❤ Please Click To Tweet This Post ❤ ❤   Janet’s marketing agency, Tatu Digital, helps brands deliver their story to fans by using social […]

PR And Communications For The New Century: Gini Dietrich Interview

May 27, 2014

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Is PR Dead? If Not, Where Is It Going? In this interview I ask Gini: * What is the new PR and social communications? * What are the top 5 communications metrics companies must track to monitor the health of their online reputation? ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ […]

How Brands Can Apologize Like A Boss

April 25, 2014

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I talk with venture capitalist and author Andy Smith, who along with his partner Jennifer Aaker, studied brands and how they fared when saying they're sorry, and how to align your customer's brand expectations to make what you say meaningful.

The Art of Solving Problems By Turning Them Upside Down

February 12, 2014

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The majority of my consulting practice focuses on creating content marketing that generates demand and simultaneously builds my client’s digital brand reputation. However, I am often asked to advise on larger problems that threaten business partnerships, customer relations, or the company’s name and brand, i.e., a problem that bosses need solved, but are unsure how […]

Social Media: The Next Generation of Market Research Is Here

December 10, 2013

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“Social analytics tools will become the must-have to gain insight, make better, faster business decisions and improve customer satisfaction.” – Social Business News Steve Jobs was famous for taking a stand against traditional market research, telling us, “People don’t know what they want until you show it to them. That’s why I never rely on […]

Learning from the Mistakes of Others: Competition Analysis and Online Marketing

August 12, 2013

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  Competition analysis is of uttermost importance for the successful establishment of market positions. Today, nearly all niches are occupied. Launching a new product depends on the marketing and the presentation. Analyzing what the competition is doing will give you the opportunity to earn your market share without committing grave mistakes. Click to Tweet This […]

How To Integrate Video Into A Robust Content Marketing Strategy

May 13, 2013

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Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before you can put together a video that will be relevant to your audience, you […]

The Steveology Blog Now Accepting Guest Posts

February 21, 2013

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Historically, guest posts were limited to invitation only because of my editorial focus. However, being inundated with offers, and getting tired of saying no all the time, I have decided to reevaluate this policy. I am now accepting guest posts from adept, agile, alert, apt, astute, bold, brainy, bright, brilliant, clever, crafty, effective, genius, ingenious, […]

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