Browsing All posts tagged under »Content Marketing«

The Art of Solving Problems By Turning Them Upside Down

February 12, 2014

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The majority of my consulting practice focuses on creating content marketing that generates demand and simultaneously builds my client’s digital brand reputation. However, I am often asked to advise on larger problems that threaten business partnerships, customer relations, or the company’s name and brand, i.e., a problem that bosses need solved, but are unsure how […]

Social Media: The Next Generation of Market Research Is Here

December 10, 2013

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“Social analytics tools will become the must-have to gain insight, make better, faster business decisions and improve customer satisfaction.” – Social Business News Steve Jobs was famous for taking a stand against traditional market research, telling us, “People don’t know what they want until you show it to them. That’s why I never rely on […]

Learning from the Mistakes of Others: Competition Analysis and Online Marketing

August 12, 2013

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  Competition analysis is of uttermost importance for the successful establishment of market positions. Today, nearly all niches are occupied. Launching a new product depends on the marketing and the presentation. Analyzing what the competition is doing will give you the opportunity to earn your market share without committing grave mistakes. Click to Tweet This […]

How To Integrate Video Into A Robust Content Marketing Strategy

May 13, 2013

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Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before you can put together a video that will be relevant to your audience, you […]

The Steveology Blog Now Accepting Guest Posts

February 21, 2013

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Historically, guest posts were limited to invitation only because of my editorial focus. However, being inundated with offers, and getting tired of saying no all the time, I have decided to reevaluate this policy. I am now accepting guest posts from adept, agile, alert, apt, astute, bold, brainy, bright, brilliant, clever, crafty, effective, genius, ingenious, […]

Understanding The Dragonfly Effect To Improve Your Social Marketing Strategy

January 29, 2013

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Social marketing is often thought of as elusive or it’s over simplified. Venture adviser and marketing strategist Andy Smith, and noted brand researcher and author Jennifer Aaker, have used extensive data and their collecting insights to break it down to a straight forward formula that midsized business can use to deeply impact their marketing and […]

What Arugula Packaging Can Teach You About Customer Engagement

November 20, 2012

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Customer engagement suffers as a buzz word and is tossed around more quickly than dressing on a salad. Also, it is rare to hear examples of how it is implemented in tangible ways. Which is why the idea that packaging can be an opportunity for a brand conversation is even more unexpected. After eating a […]

Using Your Company Blog And Social Media To Drive More Leads

October 27, 2012

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Marketing is about facilitating more closed business, and ultimately grow the company. When asked, most midsized and B2B companies will tell you that they are “doing content marketing.” However, often when you look at their social channels and company blog the content they create seems highly unlikely to help increase demand generation. Click to Tweet […]

How Bloggers Can Grow Each Others Readership

September 20, 2012

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* If you are a blogger for a mid-sized company, or trying to build a B2B’s reputation, growing your readership is an ongoing objective. This is the same challenge that all business bloggers and individual bloggers struggle with alike. I have always thought Twitter was a marvelous way to help grow your blog readership by […]

Topic Generator: Free Blogging And Content Marketing Tool Tip

September 4, 2012

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Staring at a blank screen when you are trying to come up with your next post can be as frustrating as it is pointless. That’s why I don’t do it, and neither should you. My Idea Generation Go Tos My first stop is often LinkedIn, Quora, and sometimes Twitter. I see if there are any […]

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