Browsing All posts tagged under »Content Marketing«

Social, Mobile, Content Marketing Predictions for 2015 Part 2

December 5, 2014

2

In Part 1 I shared what I saw coming in 2015 for digital marketers. For this post I look  at few key trends that I think are worth knowing about. Click To Tweet >>> Social, Mobile, Content Marketing Predictions for 2015 Part 2 Taking The Notion Of “Brands Are Publishers” And Pushing The Boundaries How […]

Social, Mobile, Content Marketing Predictions for 2015 Part 1

December 1, 2014

7

These are the trends that stand out from working with midsized clients, and that influences what I advise to them. In part 2, I will look at what other digital marketers I respect are saying and what trend data is worth keeping in mind as you up your digital marketing game for 2015. Social Media […]

Creating A Powerful Content Marketing Framework Part 2

October 28, 2014

Comments Off

In Creating A Powerful Content Marketing Framework Part 1 I talked with Erin Robbins O’Brien, the COO of GinzaMetrics, about some of the key components for that framework. But what are the steps you want to take for putting it all together? What should you include in making your content marketing framework? Click To Tweet […]

11 Keys Of Persuasion For Social Media Marketing

October 8, 2014

2

Social media has been the answer that marketers have been looking for to elevate their efforts. Since the advent of the internet, they consider it as a quick marketing ground to be influential—with a single click, their content can reach a wider scope around the world, their message can be repeatedly executed and delivered in […]

Creating A Powerful Content Marketing Framework Part 1

October 1, 2014

5

A content marketing framework (a standardized process) is basically something that will allow you to create as close to a close-loop system as your business will let you get. It’s the thing that allows you to develop a process that can be duplicated, not a like mechanism that just stamps out cookie-cutter content but are […]

Creating The Perfect Content Marketing Dashboard

September 25, 2014

Comments Off

The dashboard. It’s something we’re used to seeing, whether as a casual blogger or a marketer at a midsized organization. For the latter, to have an advantage over larger competitors it’s essential to have a dashboard interface that is well-organized, intuitive and contains relevant resources. Click To Tweet >>> Creating The Perfect Content Marketing Dashboard […]

Map Your Content to Your Buyers

September 22, 2014

Comments Off

I work with B2B technology companies that have more complex sales. What a lot of people don’t get about content marketing is that content is great if it’s relevant; yet a lot of people don’t map their content to their buyers in the buying process. Click To Tweet >>> Map Your Content to Your Buyers […]

Follow

Get every new post delivered to your Inbox.

Join 118,350 other followers