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Browsing All posts tagged under »Corporate Communications«
How To Integrate Video Into A Robust Content Marketing Strategy (Guest Post)
Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before you can put together a video that will be relevant to your audience, you […]
Social Business Starts With Leaders Connecting Socially To Employees (Guest Post)
April 1, 2013
One of the huge benefits that social media (still) has going for it is that it still feels very intimate. Some people complain that social media dilutes their “real” relationships and enhances their less meaningful ones, and that can be entirely true depending on how you choose to use and it with whom. But inside […]
The Steveology Blog Now Accepting Guest Posts
February 21, 2013
Historically, guest posts were limited to invitation only because of my editorial focus. However, being inundated with offers, and getting tired of saying no all the time, I have decided to reevaluate this policy. I am now accepting guest posts from adept, agile, alert, apt, astute, bold, brainy, bright, brilliant, clever, crafty, effective, genius, ingenious, […]
3 Things Executives Can Do To Be More Quoted In The News
November 15, 2012
Executives without media training rarely know when to shut up. When they talk to the press it is all to common for executives to keep talking without an off switch. Just filling the empty air with useless and uninteresting details; effectively hiding the real story. The story they wanted to get out. I Can’t Stop […]
Is Your Marketing Budget Smart Or Stupid? A Quick Test.
June 20, 2012
When I ask about how marketing is budgeted within an organization I find way too often that tradition has more influence then reality. Let me explain. Click to Tweet This Post ★ Is Your Marketing Budget Smart Or Stupid? A Quick Test. ★ Even among some very smart senior marketing pros I often find that their […]
Content Marketing Strategy: Thinking Bigger
May 29, 2012
In 22 Ways to Create Compelling Content [Infographic] And Content Marketing Case Study there were a number of great suggestions for any midsized company to kick off a compelling content marketing program. Reusing your content in new ways, like in tip #22, is a good starting place, but we can take that another step further. […]
Writing Marketing Crap Speak Kills Unicorns (An Infographic)
October 14, 2011
Writing Marketing Crap Speak Kills Unicorns (An Infographic) It’s been going on for years. It was how I learned. It was how everyone learned. At first I told myself that it was just my job, and that it was the only style the bosses would let me write. It was what they wanted. It was […]
How To Launch a Content Marketing Program Webinar with @Steveology
October 6, 2011
How To Launch a Content Marketing Program Webinar I think creating content that shows what you know, not what you sell (your domain expertise) is vital for today’s companies. I am working with my good friend Gini Dietrich and the wonderful folks at SpinSucks to give this seminar. If you would like to be a […]
Storytelling Versus Gobbledygook Laden Corporate Drivel [An Infographic]
September 25, 2011
Storytelling Versus Gobbledygook Laden Corporate Drivel [An Infographic] In my last post Press Releases As Brand Journalism? I suggested that there is another way to look at news releases. As if on cue, my friend Lou Hoffman released this infographic. Great minds run in the same gutters? Perhaps. -
Press Releases As Brand Journalism?
September 23, 2011
Press Releases As Brand Journalism? My former PR agency boss and mentor Kathy Keenan was a proponent of using creativity in writing news releases when the chance presented itself. As long as you could find the angle and make it work. Writing about a the Next Generation Fluidic Quad Core Gyroscopic Infinite Channel Microprocessor? Instead […]
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May 13, 2013
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