Browsing All posts tagged under »Corporate Communications«

The Art of Solving Problems By Turning Them Upside Down

February 12, 2014

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The majority of my consulting practice focuses on creating content marketing that generates demand and simultaneously builds my client’s digital brand reputation. However, I am often asked to advise on larger problems that threaten business partnerships, customer relations, or the company’s name and brand, i.e., a problem that bosses need solved, but are unsure how […]

Social Media: The Next Generation of Market Research Is Here

December 10, 2013

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“Social analytics tools will become the must-have to gain insight, make better, faster business decisions and improve customer satisfaction.” – Social Business News Steve Jobs was famous for taking a stand against traditional market research, telling us, “People don’t know what they want until you show it to them. That’s why I never rely on […]

Learning from the Mistakes of Others: Competition Analysis and Online Marketing

August 12, 2013

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  Competition analysis is of uttermost importance for the successful establishment of market positions. Today, nearly all niches are occupied. Launching a new product depends on the marketing and the presentation. Analyzing what the competition is doing will give you the opportunity to earn your market share without committing grave mistakes. Click to Tweet This […]

How To Integrate Video Into A Robust Content Marketing Strategy

May 13, 2013

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Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before you can put together a video that will be relevant to your audience, you […]

Social Business Starts With Leaders Connecting Socially To Employees

April 1, 2013

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One of the huge benefits that social media (still) has going for it is that it still feels very intimate. Some people complain that social media dilutes their “real” relationships and enhances their less meaningful ones, and that can be entirely true depending on how you choose to use and it with whom. But inside […]

The Steveology Blog Now Accepting Guest Posts

February 21, 2013

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Historically, guest posts were limited to invitation only because of my editorial focus. However, being inundated with offers, and getting tired of saying no all the time, I have decided to reevaluate this policy. I am now accepting guest posts from adept, agile, alert, apt, astute, bold, brainy, bright, brilliant, clever, crafty, effective, genius, ingenious, […]

3 Things Executives Can Do To Be More Quoted In The News

November 15, 2012

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Executives without media training rarely know when to shut up. When they talk to the press it is all to common for executives to keep talking without an off switch. Just filling the empty air with useless and uninteresting details; effectively hiding the real story. The story they wanted to get out. I Can’t Stop […]

Is Your Marketing Budget Smart Or Stupid? A Quick Test.

June 20, 2012

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When I ask about how marketing is budgeted within an organization I find way too often that tradition has more influence then reality. Let me explain. Click to Tweet This Post ★ Is Your Marketing Budget Smart Or Stupid? A Quick Test. ★ Even among some very smart senior marketing pros I often find that their […]

Content Marketing Strategy: Thinking Bigger

May 29, 2012

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In 22 Ways to Create Compelling Content [Infographic] And Content Marketing Case Study there were a number of great suggestions for any midsized company to kick off a compelling content marketing program. Reusing your content in new ways, like in tip #22, is a good starting place, but we can take that another step further. […]

Writing Marketing Crap Speak Kills Unicorns (An Infographic)

October 14, 2011

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Writing Marketing Crap Speak Kills Unicorns (An Infographic) It’s been going on for years. It was how I learned. It was how everyone learned. At first I told myself that it was just my job, and that it was the only style the bosses would let me write. It was what they wanted. It was […]

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