October 30, 2012
Good Blogging Is Good Marketing. Just about everyone agrees. And we see the evidence every day—the best blogs inform and inspire readers, increase site usage, build strong personal brands for the bloggers, and greatly advance the interests of the organizations they work for. Click to Tweet ★ Believe in Ghosts: Blogging Made Easy for Busy […]
May 21, 2012
What Is Compelling Content? The Question Most Marketers Can’t Answer. Each year, I attend 40 to 50 presentations on various marketing and corporate communications topics. And in about two-thirds of them I hear speakers proclaiming the need for “compelling content” in blogs and on websites, social sites, and elsewhere. Click to Tweet This Post ★ The […]
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