September 28, 2012
* One thing I love about social media is connecting with like-minded digital marketers. Having the opportunity to meet them in real life is even more fun. Joe Chernov is one such like-mind marketer. Even in the few years I have known him he has become one of the true thought-leaders – a much abused […]
May 18, 2012
Not all of these are really content creation ideas. Some are just smart activities to kick yourself in the seat of the pants, and open you to fresh ideas. They are all good and worth reading. Content Marketing Case Study However, the reason I wanted to share this is because it is actually a case […]
September 25, 2011
Storytelling Versus Gobbledygook Laden Corporate Drivel [An Infographic] In my last post Press Releases As Brand Journalism? I suggested that there is another way to look at news releases. As if on cue, my friend Lou Hoffman released this infographic. Great minds run in the same gutters? Perhaps. -
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