Browsing All posts tagged under »journalism«

What Must PR 2.0 Do Differently For Coverage From Journalist 2.0?

October 25, 2012

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If you are a public relations professional for a B2B or midsized company you have watched coverage opportunities become even more scarce than ever before. I asked Jeff Vance about this. Jeff exemplifies the new breed of Journalist. Jeff is a freelance journalist whose work might appear in any one of a half dozen, or […]

How Has Life Changed For Journalist 2.0?

April 23, 2012

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Journalism Facing Major Changes I migrated away from pure PR to content and digital communications in the early part of the last decade. (Wow, am I that old?) However, I continue to have a soft spot for PR. It has been stunning to see the vast changes to landscape that have taken place since my […]

Are News Releases Dead? Or Do PR Pros Need To Reinvent Them?

May 26, 2011

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Are News Releases Dead? Or Do PR Pros Need To Reinvent Them? By Steve Farnsworth @Steveology The dirty public relations secret is that no one reads press releases except the people who write them. Why do we really bother to keep churning them out? Usually because they are written for the bosses who take the […]

Is Old School “Pitching” Dead? If It Is, What Can PR Pros Do Now?

May 23, 2011

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Is Old School “Pitching” Dead? If It Is, What Can PR Pros Do Now? By Steve Farnsworth @Steveology As communications professional evolve to meet the new challenges of the changing media landscape they have found that “pitching” is meaningless unless they bring more to the process. I recently caught up with Junko Yoshida and asked […]

Was CNN Reporter Amber Lyon’s Reporting Unethical or Pandering?

September 11, 2010

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Was CNN Reporter Amber Lyon’s Reporting Unethical or Pandering? By Steve Farnsworth (@Steveology) Amber Lyon calls herself an Investigative Journalist, but is that accurate when you need to fudge the story’s premise? Is that what she did? Amber filed a story that accused Craigslist of failing to properly flag an adult service’s ad as child […]

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