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How To Integrate Video Into A Robust Content Marketing Strategy (Guest Post)
Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before you can put together a video that will be relevant to your audience, you […]
Everyone’s Got Mobile Marketing, But Do You Get How Different It Now Is?
February 28, 2013
As a midsized business you probably have some kind of mobile support as part of your marketing mix. So what? People’s primary method of interacting with technology is now becoming a mobile device. This is how they stay in touch with family and friends, catch up on the news, or find a great place to […]
The Steveology Blog Now Accepting Guest Posts
February 21, 2013
Historically, guest posts were limited to invitation only because of my editorial focus. However, being inundated with offers, and getting tired of saying no all the time, I have decided to reevaluate this policy. I am now accepting guest posts from adept, agile, alert, apt, astute, bold, brainy, bright, brilliant, clever, crafty, effective, genius, ingenious, […]
How Do You Connect Employees And Their Passion To The Brand?
February 2, 2013
Often companies “roll out the new re-branding” to employees. and the marketing team then quickly puts a check mark in the done box and they're on to the next. Often brand managers focus only on the communications deliverables and not the holistic reality of creating passionate brand ambassadors from within the company.
Understanding The Dragonfly Effect To Improve Your Social Marketing Strategy
January 29, 2013
Social marketing is often thought of as elusive or it’s over simplified. Venture adviser and marketing strategist Andy Smith, and noted brand researcher and author Jennifer Aaker, have used extensive data and their collecting insights to break it down to a straight forward formula that midsized business can use to deeply impact their marketing and […]
What Are The Benefits Of Becoming A Social Business?
December 21, 2012
While becoming a social business is much less expensive than most companies realize, it does take time and resources. A fair question is, what’s in it for me? Or in this case, what is in it for the company? Ed Brill is a Director of Social Business at IBM. He says that the value […]
4 Keys To Growing A Successful Social Business
November 27, 2012
A social business takes advantage of tools that accelerate and increase knowledge through collaboration. That allows the right people, both internally and externally, to have ad hoc conversations that solve problems, foster innovation, enable faster response to critical issues, and have a far greater understanding of customers and market dynamics than the competition. So where […]
What Arugula Packaging Can Teach You About Customer Engagement
November 20, 2012
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Customer engagement suffers as a buzz word and is tossed around more quickly than dressing on a salad. Also, it is rare to hear examples of how it is implemented in tangible ways. Which is why the idea that packaging can be an opportunity for a brand conversation is even more unexpected. After eating a […]
The Difference Between Social Media And Social Business Explained
November 6, 2012
Understanding the difference is important not only for marketing but for business leaders. Companies that don’t fully understand what this means to them are holding watch over a dying enterprise. Let me explain. A few years ago the true experts in social media quickly moved beyond that buzz word and asked what did it all […]
Using Your Company Blog And Social Media To Drive More Leads
October 27, 2012
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Marketing is about facilitating more closed business, and ultimately grow the company. When asked, most midsized and B2B companies will tell you that they are “doing content marketing.” However, often when you look at their social channels and company blog the content they create seems highly unlikely to help increase demand generation. Click to Tweet […]
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