Browsing All posts tagged under »Marketing«

Creating The Perfect Content Marketing Dashboard

September 25, 2014

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The dashboard. It’s something we’re used to seeing, whether as a casual blogger or a marketer at a midsized organization. For the latter, to have an advantage over larger competitors it’s essential to have a dashboard interface that is well-organized, intuitive and contains relevant resources. Click To Tweet >>> Creating The Perfect Content Marketing Dashboard […]

Map Your Content to Your Buyers

September 22, 2014

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I work with B2B technology companies that have more complex sales. What a lot of people don’t get about content marketing is that content is great if it’s relevant; yet a lot of people don’t map their content to their buyers in the buying process. Click To Tweet >>> Map Your Content to Your Buyers […]

Too Much Content; Not Enough Eyeballs

September 19, 2014

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We all know that the internet is constantly exploding with new content and new marketing strategies. However, the population, literacy rate, and the amount of time that people have to pour over new content is not increasing at even close to the same rate. Thus, marketers need to face the fact that the number of […]

Measuring Content Marketing Effectiveness In Achieving Goals

September 15, 2014

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A Key Performance Indicator (KPI) is an important aspect of business for tracking marketing program health, and implementing KPIs in order to optimize your company’s content marketing performance is a vital strategy. Enterprise companies usually have lots of metrics they are tracking. If you’re a midsize or smaller company you should take this page from […]

52 Tweetable Tips On How You Can Create More Opportunity, Adventure and Friendship With Others

September 8, 2014

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My friend Kare Anderson wrote Mutuality Matters: How You Can Create More Opportunity, Adventure & Friendship With Others. In this post Kare shares a deck of cards worth of bite-sized takeaways from here book. Pick three things from this list that you will incorporate into your life starting this week? 52 Twitter-sized tips from the […]

Picking The Right Social Media Platform For Content Marketing

August 28, 2014

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The Internet is a big place. It can be hard for midsized marketing organizations just ramping up their content marketing to pick the right social media platform to help maximize distribution.  Where are the best and most effective places to start? What should they take into account? Click To Tweet >>> Picking The Right Social […]

Personal Branding Audit and Action Plan for CxOs

August 22, 2014

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C-Level executives may find it tempting to mimic other executives when it comes to personal branding, and that’s a mistake. Great personal brands are founded on uniqueness. Luckily, it’s simple to begin building your personal brand with some good information and an honest look at your goals and resources. Patrick Sitkins is a brand strategist […]

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