August 23, 2012
You can’t really create a brand. That is, create a bunch of communications deliverables and design assets, roll them out to the rank and file, explain to everyone at the company what the company’s new brand is now, and expect employees to internalize that brand. It just doesn’t work. Click to Tweet: ★ Going Deeper – […]
May 14, 2012
There is nothing marketing people love more than unveiling, with great fanfare, the company’s latest re-branding effort. Usually to the eye rolls of other department heads who suspect that marketing is over budgeted and has too much time on its hands. Continually evolving and refining a brand is vital to keeping a strong growing image […]
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