Browsing All posts tagged under »PR«

Social Media: The Next Generation of Market Research Is Here

December 10, 2013

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“Social analytics tools will become the must-have to gain insight, make better, faster business decisions and improve customer satisfaction.” – Social Business News Steve Jobs was famous for taking a stand against traditional market research, telling us, “People don’t know what they want until you show it to them. That’s why I never rely on […]

Learning from the Mistakes of Others: Competition Analysis and Online Marketing

August 12, 2013

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  Competition analysis is of uttermost importance for the successful establishment of market positions. Today, nearly all niches are occupied. Launching a new product depends on the marketing and the presentation. Analyzing what the competition is doing will give you the opportunity to earn your market share without committing grave mistakes. Click to Tweet This […]

How To Integrate Video Into A Robust Content Marketing Strategy

May 13, 2013

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Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before you can put together a video that will be relevant to your audience, you […]

Social Business Starts With Leaders Connecting Socially To Employees

April 1, 2013

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One of the huge benefits that social media (still) has going for it is that it still feels very intimate. Some people complain that social media dilutes their “real” relationships and enhances their less meaningful ones, and that can be entirely true depending on how you choose to use and it with whom. But inside […]

The Steveology Blog Now Accepting Guest Posts

February 21, 2013

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Historically, guest posts were limited to invitation only because of my editorial focus. However, being inundated with offers, and getting tired of saying no all the time, I have decided to reevaluate this policy. I am now accepting guest posts from adept, agile, alert, apt, astute, bold, brainy, bright, brilliant, clever, crafty, effective, genius, ingenious, […]

3 Things Executives Can Do To Be More Quoted In The News

November 15, 2012

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Executives without media training rarely know when to shut up. When they talk to the press it is all to common for executives to keep talking without an off switch. Just filling the empty air with useless and uninteresting details; effectively hiding the real story. The story they wanted to get out. I Can’t Stop […]

Believe in Ghosts: Blogging Made Easy for Busy Executives

October 30, 2012

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Good Blogging Is Good Marketing. Just about everyone agrees. And we see the evidence every day—the best blogs inform and inspire readers, increase site usage, build strong personal brands for the bloggers, and greatly advance the interests of the organizations they work for. Click to Tweet ★   Believe in Ghosts: Blogging Made Easy for Busy […]

Using Your Company Blog And Social Media To Drive More Leads

October 27, 2012

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Marketing is about facilitating more closed business, and ultimately grow the company. When asked, most midsized and B2B companies will tell you that they are “doing content marketing.” However, often when you look at their social channels and company blog the content they create seems highly unlikely to help increase demand generation. Click to Tweet […]

What Must PR 2.0 Do Differently For Coverage From Journalist 2.0?

October 25, 2012

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If you are a public relations professional for a B2B or midsized company you have watched coverage opportunities become even more scarce than ever before. I asked Jeff Vance about this. Jeff exemplifies the new breed of Journalist. Jeff is a freelance journalist whose work might appear in any one of a half dozen, or […]

How To Promote and Leverage Your Content Marketing

September 28, 2012

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* One thing I love about social media is connecting with like-minded digital marketers. Having the opportunity to meet them in real life is even more fun. Joe Chernov is one such like-mind marketer. Even in the few years I have known him he has become one of the true thought-leaders – a much abused […]

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