Browsing All posts tagged under »Public Relations«

Social, Mobile, Content Marketing Predictions for 2015 Part 2

December 5, 2014


In Part 1 I shared what I saw coming in 2015 for digital marketers. For this post I look  at few key trends that I think are worth knowing about. Click To Tweet >>> Social, Mobile, Content Marketing Predictions for 2015 Part 2 Taking The Notion Of “Brands Are Publishers” And Pushing The Boundaries How […]

Social, Mobile, Content Marketing Predictions for 2015 Part 1

December 1, 2014


These are the trends that stand out from working with midsized clients, and that influences what I advise to them. In part 2, I will look at what other digital marketers I respect are saying and what trend data is worth keeping in mind as you up your digital marketing game for 2015. Social Media […]

Creating A Powerful Content Marketing Framework Part 2

October 28, 2014

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In Creating A Powerful Content Marketing Framework Part 1 I talked with Erin Robbins O’Brien, the COO of GinzaMetrics, about some of the key components for that framework. But what are the steps you want to take for putting it all together? What should you include in making your content marketing framework? Click To Tweet […]

Creating A Powerful Content Marketing Framework Part 1

October 1, 2014


A content marketing framework (a standardized process) is basically something that will allow you to create as close to a close-loop system as your business will let you get. It’s the thing that allows you to develop a process that can be duplicated, not a like mechanism that just stamps out cookie-cutter content but are […]

Creating The Perfect Content Marketing Dashboard

September 25, 2014

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The dashboard. It’s something we’re used to seeing, whether as a casual blogger or a marketer at a midsized organization. For the latter, to have an advantage over larger competitors it’s essential to have a dashboard interface that is well-organized, intuitive and contains relevant resources. Click To Tweet >>> Creating The Perfect Content Marketing Dashboard […]

Too Much Content; Not Enough Eyeballs

September 19, 2014


We all know that the internet is constantly exploding with new content and new marketing strategies. However, the population, literacy rate, and the amount of time that people have to pour over new content is not increasing at even close to the same rate. Thus, marketers need to face the fact that the number of […]

Measuring Content Marketing Effectiveness In Achieving Goals

September 15, 2014


A Key Performance Indicator (KPI) is an important aspect of business for tracking marketing program health, and implementing KPIs in order to optimize your company’s content marketing performance is a vital strategy. Enterprise companies usually have lots of metrics they are tracking. If you’re a midsize or smaller company you should take this page from […]


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