Browsing All posts tagged under »Strategy«

How To Integrate Video Into A Robust Content Marketing Strategy

May 13, 2013

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Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before you can put together a video that will be relevant to your audience, you […]

How To Optimize Your Content For Facebook, Pinterest, and Google Plus Social Sharing

August 20, 2012

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*f When you are lucky enough to have someone share a digital asset with their social network you have only a few seconds to grab that new readers attention. Click to Tweet: ★ How To Optimize Your Content For Facebook, Pinterest, and Google Plus Social Sharing ★ So, having the best headline and preview text is […]

4 Things Gotye Can Teach You About Savvy Content Marketing

August 16, 2012

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* Gotye, better known to his parents as Wally De Backer, is the musician that released the ubiquitous song “Somebody That I Used to Know” in 2011. A search on YouTube for “Somebody That I Used to Know” will return over 26,000 copies, remixes, and covers of that song. Lots and lots and lots of […]

What Is The Smart First Step To Build A Social Business?

April 17, 2012

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. Smart Practice for Social Business Social media has wide ranging and deep implications for how all business must adapt the way they communicates internally as well as externally. Facebook and Twitter be damned. Those are the mere tip of the iceberg. The major consulting firms (Deloitte et al) all have business units that help […]

How To Get A CMO To Approve A New Marketing Program

March 30, 2012

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Effective marketing tactics must be constantly evaluated and re-evaluated to stay ahead of your competition, but you know this, management is highly risk adverse. How do you crack this impasse? There are new programs that you strongly suspect are worth testing to see if they work better, but getting approval by the C-Suite on new […]

How Can Marketers Increase Their Digital Content Downloads?

November 5, 2011

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A key to unlocking the power of New School Marketing is offering content that educates people interested in your area of domain expertise. However, even great content needs to make the offer appealing. So, what are a the things you can do as a marketer to help drive downloads of key digital assets? Howard Sewell […]

What’s The Role Of Branding In Social Media? (Commentary)

October 27, 2011

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During the Silicon Valley Brand Forum Rod Swanson shared a story that affected him on a personal level. It also gave him insight to understand how social media can change your perspective of the branding process. (You can watch his comments here) Criss Marshall was presenting a case study that day, and after hearing his […]

How Do You Build Strategies That Effectively Engage Employees In The Brand?

October 4, 2011

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How Do You Build Strategies That Effectively Engage Employees In The Brand? At the last Silicon Valley Brand Forum the topic was Evangelizing The Brand. The only way to be successful in a re-branding or launching a new brand is being inclusive with everyone who has to live it. - New here? Get great social […]

DIY: How To Easily Create An Effective Buyer Persona

October 2, 2011

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DIY: How To Easily Create An Effective Buyer Persona Using Buyer Personas  to help fine tune your marketing strategy makes a lot of sense. By asking a few questions you can have the start of a few strong and particle profiles. - New here? Get great social media marketing tips weekly by Email Subscribe Here […]

The One Thing You Can’t Forget When Rebranding Your Company

September 29, 2011

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The One Thing You Can’t Forget When Rebranding Your Company At the last Silicon Valley Brand Forum event I had a chance to chat with a few of the attendees. The day’s topic was Evangelizing The Brand. Here is a take away from the event. Watch The Video Here - New here? Get great social […]

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