Sometimes when you have a hammer, everything looks like a nail. So, is Twitter the right place for you business or organization? Mark Schaefer has used Twitter effectively to build his business and grow a very successful blog. If there is such a thing as a Twitter expert, Mark is it. It’s not hard for […]
A key to unlocking the power of New School Marketing is offering content that educates people interested in your area of domain expertise. However, even great content needs to make the offer appealing. So, what are a the things you can do as a marketer to help drive downloads of key digital assets? Howard Sewell […]
How Do You Build Strategies That Effectively Engage Employees In The Brand? At the last Silicon Valley Brand Forum the topic was Evangelizing The Brand. The only way to be successful in a re-branding or launching a new brand is being inclusive with everyone who has to live it. - New here? Get great social […]
What’s The Smartest Way To Distribute Your Marketing Content To Get Maximum Exposure? During Joe’s talk at the Vocus User Conference he made a very interesting statement on how to effectively distribute a digital asset for maximum exposure. I have tremendous respect for Joe, but when he shared his scheduling strategy I had my doubts. […]
Creating A Powerful Integrated Social Media And Communications Strategy When I was at the Vocus User Conference I had the privilege of hanging out with Adam Singer (@AdamSinger). We had dinner with the always delightful Gini Dietrich and Valeria Maltoni. While we are both San Francisco Bay Area guys I had only bumped into him […]
What Is The Best Strategy For Creating An Influential Personal Or Corporate Blog? Many people and companies chase after becoming influential on Twitter, Facebook, etc. In my experience real influence comes from having a clear blog strategy. However, lots of companies have blogs, but no influence. So, what does it take to achieve influence on […]
December 10, 2011
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