Top 50 Social Brands of 2009 — Results Published

Posted on January 5, 2010


A Friend We Know Too Well.

Top 50 Social Brands of 2009 Results Published

By Steve Farnsworth (@Steveology)

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The Buzz Study, a blog dedicated to monitoring and analyzing trends in Web chatter, published an intriguing list of the most mentioned brands in social media. What makes the list of value is that it is not weighted to the most mentioned brands, since that would skew when a brand fan talked regularly about that brand. Their tool looks for unique mentions. (Buzz Study is the research blog of Infegy, and they use their tool Social Radar to generate the list.)

However, the list shows Twitter displacing Google from the first place. I doubt that Twitter has a greater value as a social brand than Google. So, like many measures it needs to be looked at along side other data. However, this year’s changes are fascinating.

The Buzz Study notes:

This year has certainly been interesting. Several new brands made their way to the mainstream making our 2009 Top 50 list, such as Kindle, Amazon’s hit e-book reader, and Android, Google’s mobile OS that is spreading onto smartphones like wildfire. Interestingly, Samsung and Nokia took a big hit this year, as sexier smartphones such as iPhones and Android-powered devices from HTC and Motorola gain more attention.

The list certainly shows that 2009 was the year of Social Media. Twitter moved ahead of Google to take the number 1 spot, while Facebook and MySpace made significant leaps over big brands as well. Most video game related brands were down this year as well, including Sony, Wii, Xbox, and Nintendo. It also appears TV brands all jumped this year including Disney, MTV, Fox, BBC, CNN, ESPN, and ABC.

Top 25 Social Media Brands in 2009 and Changes From 2008

2009

2008

Diff

Brand

1

3

2

Twitter

2

1

1

Google

3

9

6

Facebook

4

4

0

iPhone

5

7

2

YouTube

6

2

4

Obama

7

5

2

Mac

8

6

2

Apple

9

12

3

iPod

10

8

2

Microsoft

11

11

0

Windows

12

17

5

MySpace

13

10

3

Yahoo

14

19

5

Amazon

15

22

7

Fox

16

26

10

Disney

17

34

17

BlackBerry

18

14

4

Firefox

19

23

4

BBC

20

18

2

Wii

21

15

6

Sony

22

21

1

XBox

23

25

2

Playstation

To see the full list

To see Buzz Study’s Top 50 Social Brands of 2009 click here.

For a PDF of Buzz Study’s Top 50 Social Brands of 2009 click here.

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