20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions

Posted on March 16, 2010

I Like To Watch….

 EDITOR UPDATE: There is a new list here Top 20 Free Social Media Monitoring Tools For 2013

When I’m working on a small or pro-bono project I often use one or more of these tools for tracking online brand mentions. You should know that you get what you pay for. Depending on the tool, some are hit or miss.

Free social media listening tools are like the fruit fly of the social media world. They are born, live, and die in short order. With only a few exceptions, their results can be spotty and the tools can stop working at any time. There is a lot of overlap in this list, and for good reason. Your mileage may vary, but you have been forewarned.

If you are implementing a fully committed social media program at your company, then I strongly encourage you to bite the bullet, be a big kid, and pay for a full featured social media monitoring tool. However, if you need a quick and dirty free social media listening tool, here are a few to choose from.

I will publish updated versions of this post in the future. Please leave a comment with your thoughts, suggestions, and feedback for future versions.


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Listening Resources

Resource Tracks RSS Feed
Google Alerts News, Web, Blogs, Microblogs, Images, Video Yes
Social Mention News, Web, Blogs, Microblogs, Images, Video Yes
Boardtracker Discussion Boards Yes
Monitor This News, Web, Blogs, Microblogs, Images, Video
Spy News, Web, Blogs, Microblogs, Images, Video Yes
Twitter (Advanced Search) Twitter Yes
Icerocket Blogs, News, Web Yes
Google Video (Advanced Search) Video Yes
Blogpulse Blogs
Backtype Blog Comments
Digg Digg Yes
Yahoo News News Yes
Metacafe Video Yes
Page2RSS Adds an RSS to a specific web page Yes
Delicious Delicious
Bing Web Yes
Wikipedia Wikipedia
Social Media Firehose (Yahoo Pipes) This is a powerful social media search for company and brand mentions on a bunch of social media sites, including flickr, YouTube, Twitter, FriendFeed, Digg, WordPress, FeedBurner, and more Yes
Conventional and Social Media Tracker (Yahoo Pipes) Searches multiple blog and social media search engines Yes
Social Site Submission Watch Dog (Yahoo Pipes) Searches for your URL if it’s submitted to Digg and Reddit Yes
Copyright 2011 Steve Farnsworth

EDITOR UPDATE: There is a new poll and new options. Vote Now: What Are The Best FREE Social Media Monitoring Tools?