Best Practices for Implementing Social Media with David Meerman Scott
In this podcast Steve Farnsworth talks with noted new media marketing thought leader David Meerman Scott about taking your social media program to the next level, smart practices, and social media program goal setting, ROI, and measurement.
You have a Facebook fan page and a Twitter account, but what is needed to take your brand’s social media program to the next level? (Begins 00:28)
What social media goals can you set, and can you reasonably measure your ROI? (Begins 05:01)
Total Run Time 08:51
Play Interview Here
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