Impacting The Sales Cycle with Social Media. Talking with David Meerman Scott
In this podcast Steve Farnsworth talks with noted new media marketing thought leader David Meerman Scott about impacting your sales cycle, whether social media is appropriate for a niche market, and talking your social media program beyond Facebook and Twitter.
How does social media impact the sales cycle, and how do you need to customize your efforts? (Begins 00:29)
Is social media relevant when your target market is highly focused? (Begins 03:15)
If a company already has a social media program in place, how can it take their social media program to the next level? (Begins 05:03)
Total Run Time 08:59
Play Interview Here
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