Overused Words In Press Releases: What Words Would You Outlaw?

Posted on July 19, 2010

Why Do Companies Write News Releases That They Would Never Read?

Overused Words In Press Releases: What Words Would You Outlaw?

By Steve Farnsworth (@Steveology)

SILICON VALLEY, July 19 /The @Steveology Blog, a dynamic global industry market leader of robust solutions, is delighted to announce today a first ever, award-winning, fully scalable, innovative feature rich poll of cutting edge overused words in game changing news releases.

…Just shoot me now!

Even after all these years I’m still surprised at how news release writers usually squander the valuable real estate of the 1st paragraph by using cliché and BS words. Hell, they pollute the entire release with these verbal flotsam and jetsam.

Tweet This Poll — * Overused Words In Press Releases: What Words Would You Outlaw?*

When I see “announced today” in a news release my eyes roll back in my head uncontrollably. Now they are stuck there. A news release already has the date in it. So, saying “Announced Today” is redundant and repetitive…


But I want to know what you think. What overused drek is clogging the heart of news releases these days? You can select up to 3!

Hey, you’re looking good. Have you been working out? Oh, can you help a brother out and share this poll with your friends? I’m just saying….


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