How To Engage Your Employees Socially Using Video

Posted on August 28, 2010


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How To Engage Your Employees Socially Using Video

By Steve Farnsworth (@Steveology)

After getting approval to move forward with social media and social marketing efforts in a company, a common question internal social media champions ask is how they can get employees on board and engaged.

Video. That’s my recommendation. A little thin on specifics? Fair enough.

“How-To” or Do It Yourself videos for internal education. This allows the information to be shared easily and overtime. Short, clear, and single topic videos have high user value. A collection of videos around the larger topic allows users to watch what they want, when they want, can help get employees up to speed quickly. Also, you can add videos to address new issues as they come up.

The cost of production can be very inexpensive with just a little training. I would use a Cisco Flip, or similar product. Keep the videos about 2 to 4 minutes long.

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Don’t know how to make or edit videos? Search YouTube for How-To videos on the topic. There is free or cheap software to make, edit, and manage your videos. YouTube may not have all the answers, but it will get you started.

What videos should you make? The list is truly long. Here are a few to get your thinking started. Topics could include:

  • Social Media Policy Guide

  • Social Media Basics

  • Social Media Tool Overview.

  • Social Media Best Practices

  • Logo Cop/Branding Best Practices

  • When To Engage And When Not To.

  • Escalation And Customer Service Procedure

  • Disclosure And Proprietary Information Guidelines

  • Dealing With Negative Comments In Social Media Forums

  • Case Studies Of What Other Companies Are Doing

What’s nice about this as an education platform is that it can also help solve the issue of creating content in the next phase. Here’s why: A common adoption issues is getting people to use social media who aren’t already using it, and to generate content. A client I worked with created a video style guides on how to make videos for external release, script writing, editing, filming, and uploading to video sharing channels.

Also, they provided equipment so that any department could use to make their own videos. The vision is that customer service, sales, marketing, product marketing, etc. will create the content that they feel is most needed, and for which they have the greatest incentive to deliver.

I would take this one step further. Using the same short format, I would create video success stories to inspire other managers internally, show smart practices, and provide social proof that it works.

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