Top 5 Social Media Posts That You Might Have Missed From Last Week — August 30, 2010

Posted on August 29, 2010

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Top 5 Social Media Posts That You Might Have Missed From Last Week — August 30, 2010

Editor Steve Farnsworth (@Steveology)

5) How To Use Social Media To Get In Front Of Your Biggest Prospects

What started as a well-executed social media plan led to an incredible strategic partnership with Domino’s Pizza, the first quick-service restaurant in our community of 850 brands across 17 verticals. Here’s how it happened. We have an unofficial slogan at Bazaarvoice – “Be the conversation.” The relatively-level playing field of social media is both a blessing and a curse. You now have unparalleled access to high-level prospects – potential clients, investors, employers, even C-Suiters – but so does everyone else. In the information overload that is social media, how do you keep your voice from getting lost in the noise? Instead of just participating in the conversation, how can you “be the conversation”? [Read It Here]

4) Three Good Reasons For Not Engaging In Social Media

I am often asked by people if they should be on Twitter or Facebook or have a YouTube channel or blog. Since I am not a fan of throwing darts with a blindfold on, I always ask them, “Why do you want to do that?” I get such incredible answers that I decided to take the top three and share them. [Read It Here]

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3) Ten Secrets To Creating Your Brand’s Facebook Presence

Want to know how to most effectively build your brand’s presence on Facebook. While we have presented numerous guides for marketers using Facebook, some of our guides are not created by the leading practitioners which is why we like to give these individuals the opportunity to share their experiences on Facebook. Christopher Parr directs the social media efforts for Sub-Zero and Wolf, a luxury kitchen appliance maker based in Madison, Wisconsin. Below are ten tips that he has for building your brand’s Facebook presence based on the company’s successful execution of their Facebook strategy. [Read It Here]

2) The End Of Conversation In Social Media

One of the main tenets of Social Media was the reality that brands could join a conversation (to quote my good friend, Joseph Jaffe), but by the looks of things there aren’t really any conversations happening at all. It’s not just Jaffe who pushed that idea out with his second business book, Join The Conversation. Many other Bloggers and Podcasters (myself included) have explained to brands that Social Media is a conversation and that they can either be a part of it or watch it from the sidelines (while also watching what the ramifications are of not participating in the content). [Read It Here]

1) Three Reasons Your Brand Doesn’t Have More Facebook Fans

The value of Facebook as a marketing communications channel is now indisputable. Brands are beginning to increase their advertising investment in the platform, some as much as 10 times last year’s spend. Additionally, companies are focusing more effort on engaging with their Facebook fan base through constant communication and highly interactive content. At the same time, many other brands are struggling not only with bringing their customer base into the Facebook ecosystem, but also with engaging those fans once they “like” the brand. [Read It Here]


Posted in: Curated Posts