Top 10 Social Media Articles That You Might Have Missed In August 2010
Need to keep your executive staff up to date on the latest social media trends and insight? Let me and about 40,000 others help you. Here are the top 10 must read social media and marketing articles from August 2010 that the crowds in the Twitterverse found most valuable, and that I thought you might want to read.
10). HP Study Finds Weak Link Between Online Popularity And Influence
Over the past year I’ve been following the work of Dr. Bernardo Huberman, director of HP Labs’ Social Computing Lab, and his team. HP has been applying rigorous scientific practices to the study of social media and it has a gold mine of research open to the public. It is worth emphasizing that HP’s studies are designed to the highest scientific standards; they are not isolated case studies or the musings of a “social media expert.” They typically involve very large numbers of people and thus they reveal some fundamental aspects of our increasingly online culture. [Read It Here]
9). Do We Still Need Websites?
Given our obsession with social media, it’s a timely question. So with all this relentless talk about Twitter accounts, Facebook fan pages and cool new apps, I have a serious and timely question. Do brand websites still matter? Yes, I know — even asking this question is a bit digitally sacrilegious. Websites are to digital strategy as models are to fashion, but do we really need them? [Read It Here]
8). The 85% Rule of Personal Branding
A common misconception is that personal branding involves “all broadcasting, all the time”. In actuality, to build a strong personal brand, the near opposite must be true. You need to spend a much greater percentage of time bettering and refining your brand than actually showcasing it. Thus, I’d like to offer the following “85% Rule of Personal Branding”: While building your personal brand, allocate 85% of your time to behind-the-scenes work and allow 15% for public-facing activities. [Read It Here]
7). How To Make Your Blog Popular On Facebook In 5 Seconds
Want to have thousands of new users visiting your blog? Want to have more comments and likes on your article? There’s a quick and easy way to make your site more popular and all it takes is 5 seconds, every time you write a post. Want to know the secret? ask a question with every post. The secret is to simply ask a question each time you share your article via your Facebook Page. If you don’t have a Facebook Page for your site, you can set one up in a few minutes by going here. [Read It Here]
6). How To Respond When Social Media Attacks Your Brand
For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Facebook, Twitter, Foursquare, and other platforms used to help build an identity and relationship with your customers, it can just as quickly turn on you and your brand. Social media disasters occur for a number of reasons, the first being that your company probably messed up. It may not have been intentional, but something, somewhere down the line, went wrong enough for someone to complain and it was enough for others to vocalize that complaint en masse. One mistake is all it takes for social media to turn against your brand. [Read It Here]
5). Seven Unspoken Truths About Social Media
As we grope our way forward to embrace, understand and utilize social media as an efficient marketing channel, we have to recognize that hype and wishful thinking are far ahead of the reality. And yet we can’t kid ourselves. There are limitations and challenges inherent in harnessing or mobilizing social media to suit brand objectives. Among them are the 7 unspoken truths that most of us have encountered, but few discuss openly. Recognizing the early limitations of the medium can help us better understand how and where social media fits in the marketer’s toolbox. [Read It Here]
4). Does Social Media Monitoring Need To Be 24/7?
We live in a world that never sleeps. On days when I need to drive someone to the airport for an early-morning flight, the highway is teeming with traffic, which makes me ask: “Who are these people and where they going?” Within the social media world, the same kind of frenetic 24/7 activity is alive and well. People are blogging, tweeting, updating and uploading at all hours of the day and night. You fire up Twitter in the morning to discover that someone who lives in your city has been happily tweeting away at 3 a.m. One of the strange offshoots of this non-stop activity is that it’s being monitored on a 24/7 basis. [Read It Here]
3). Three Steps To Make Your CEO Look More Personable With Social Media
The Chief Executive Officer (CEO) wears multiple hats and is also the Chief Communicator for the company ensuring that the right messages are being delivered the right way to the right audience. It’s easier for the CEO of a startup with 10-25 employees to walk around the office, shake hands and personally check-in with his/her team versus the CEO of a larger corporation that has a global workforce spread across different time zones. The end results are the same in both scenarios: re-energizing employee morale, injecting new blood when the going gets tough and strengthening customer loyalty but the size of the organization defines how the CEO communicates. The bigger and dispersed the company workforce, the wider communication gap between CEO and the rest of the company. Also having worked with hi-tech CEOs who are extremely tech savvy and brilliant but may not be charismatic and personable, how can you as the PR counsel help your top brass become more social? [Read It Here]
2). Using Storytelling Techniques In Your Corporate Blog
Given a choice between dull or compelling, people gravitate toward compelling. This is why more people watch American Idol than CSPAN. That’s the idea of applying storytelling techniques to blogging. It pushes the content toward the compelling quadrant. No one expects a scientist coming out of R&D to write like David Pogue from the New York Times. Geez, I wish I could bring such cleverness and levity to my own blog. But that same scientist can absolutely improve his or her blog content by using techniques found in classic storytelling. For example… [Read It Here]
1). Best Practices For Developing A Social Media Policy
The Society for New Communications Research Best Practices committee has spent a year researching corporate social media policies. The project included gathering case studies on companies’ blogging policy development and implementation for companies managing internal and external corporate blogs and other forms of social media. From this research, the committee developed a set of SNCR endorsed best practices. We now present these 27 best practices and policies for developing and implementing corporate blogging policies and guidelines. [Read It Here]