Top 5 Social Media Posts That You Might Have Missed From Last Week — September 13, 2010

Posted on September 13, 2010


Staying Ahead Of The Social Media Knowledge Curve Made Easy

Top 5 Social Media Posts That You Might Have Missed From Last Week — September 13, 2010

Editor Steve Farnsworth (@Steveology)

5). Five Ways For B2B Companies To Engage On Facebook

Social media is the rage these days. As well it should. A new channel to access customers — that’s great stuff. Clearly, it’s having a big impact on marketing. Arguably, it has changed the face of marketing forever. Or has it? Yes … and no. Social media has changed our environment. People who have a beef with a company can make their opinions public quite easily, and reach a large audience. One famous example of this was a video of a Comcast technician sleeping on a customer’s couch that was put up on YouTube. The video has been viewed more than 1.5 million times. [Read It Here]

4). Social Media Marketing Is A PR Function

Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the redheaded stepchild. Jeff’s post “Facebook is Doing it Wrong for B2B Companies” touches on many of the ways Facebook is ignoring marketers’ needs, in addition to its shaky privacy policies and recently ill-received Places launch. However, Facebook has more than 500 million reasons for B2B companies to create and foster an interactive, informative community for employees, partners, customers, retailers and distributors. Here’s a starter kit for B2B companies to better engage on Facebook: [Read It Here]

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3). No Budget? Apply Guerrilla Marketing Ideas To The Social Web

Guerrilla marketing is about eclectic combinations of music, mystery, art, culture, humor and social dynamics coming together into a sales pitch that doesn’t appear to be a sales pitch. It manifests itself as a hip invitation to join or to be part of a movement. One of the most infamous recent examples of guerrilla marketing was when the Adult Swim Network placed electronic signs for its Aqua Teen Hunger Force show around Boston, resulting in a bomb scare and eventual arrests. It didn’t work, but you get the idea. I’ve had to resort to guerrilla tactics myself in my job with Expert Laser Services, primarily because I needed to sell more stuff, but had no money for marketing. I had to get inventive. I had to get guerrilla. [Read It Here]

2). Forty Useful Things You Can Share On Twitter Besides Blog Posts

I was never good at ‘pass the parcel’ when I was a kid. I blame it mainly on being over zealous. That and my unhealthy competitiveness – always had to win (which didn’t always make me the best birthday party guest!) Twitter reminds me of pass the parcel a bit – RSS readers are ripped open first thing in the morning and then the shiniest blog posts get circulated and shared…like a good prize should I suppose. But shiny doesn’t always equal useful. In fact, I’d argue that the more unusual and varied your stream is, the better – both for you and your followers. [Read It Here]

1). How To Make Facebook Work For B2B

Some B2B companies wonder if Facebook is really a good vehicle for marketing to other businesses. Given the prevalence of B2C marketing in the platform, that’s understandable. However, there are several good examples of Facebook strategies employed by B2B companies to engage customers that are worth noting. These include integrated social campaigns for product launches, using Facebook ads to lower advertising costs, and expanding thought leadership and lead generation with rich content offerings. We found three case studies that illustrate how B2B companies are using these strategies: [Read It Here]

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