Top 5 Social Media Posts That You Might Have Missed Last Week November 29, 2010 Edition

Posted on November 29, 2010

Staying Ahead Of The Social Media Learning Curve Made Easy

Top 5 Social Media Posts That You Might Have Missed Last Week

November 29, 2010 Edition

Editor Steve Farnsworth (@Steveology)

These posts were selected based on their popularity of views and retweets, and informational value according to the general disposition and whimsy of the editor, from content that was tweeted on @Steveology last week. However, their ranking is the result of the number of click-throughs they received.

5). Study: Four Things You Must Do To Build Your Brand on Facebook

Are you managing your company’s Facebook page and want to figure out more secrets to growing your audience? Digital agency Beyond recently analyzed more than 14,000 posts on the corporate Facebook fan pages of the world’s 100 most valuable brands to come up with one definitive strategy.

Here’s what they’re calling “The Facebook Four”; important guidelines for branded companies looking to develop (or iron out) a winning social media plan.

Here are their top four tips, from Beyond:

* Provide fans with offers and discounts (42 percent of people friend a brand to get a discount or offer)

* The reputational risk is lower than you think so don’t just focus on managing the negative (Just 5 percent of all comments are negative)

* Fans are better at responding than brands so empower them (Fans are nine times more likely to help another fan than the brand itself)

* Fans prefer images over video (Posts that contained a mixture of media types (e.g., an image and text) tended to receive the most likes) [Read The Complete Post Here]

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4). Fascinating Social Media Facts Of Year 2010

Social media is not just a social instrument of communication. It is not all about people sharing ideas and thoughts with other people. It is the creation and exchange of ‘User Generated Content’. The ability to transform broadcast media monologues into a social media dialogues that spread, sometimes, faster and wider than television, radio or print. Social Media when compared to year 2009 shows a fantastic growth in terms of people participation, penetration, user-ability, business and more.

Now, we are almost at the end of year 2010, and therefore it is time to study and understand some of the Social Media facts and trends that were evolved and followed over the year. Scouting through the web has brought together the following list of Fascinating Social Media Facts. Most of these facts are based on surveys (online or offline) over a sample size, these are also mentioned to ensure that we get the perspective of each of these facts.

General Facts

* Australia has the most number of established users of social media in the world, followed by USA and UK.

* In terms of the impact of social networks on advertising, word of mouth is the popular option with 78% of customers trust peer recommendations on sites. While, only 14% trust advertisements. [READ THE COMPLETE POST HERE]

3). Five Quick Fixes To Get Your Website Found

The same question has been asked repeatedly on our website optimization webinars.  Customers submit their websites and we have a panel of experts that review three sites per week.

The burning question that all of our listeners ask is “what are the key things I can do right now to improve my Website Grader score?” These customers have used Website Grader. You don’t need to use this tool, but you should be looking to make sure these best practices are in place on your site.

* Register your domain name for greater than 3 years. It is cost effective and is looked favorably upon by the search engines to see that you are confident that your business is going to be around for a number of years. You will instantly receive search engine optimization credit for increasing the time to expire date. You can contact your hosting provider and for less than $30 extend your site out a couple of years. [Read The Complete Post Here]

2). Three Huge Mistakes Companies Make In Social-Media

“It takes as much energy to wish as it does to plan.” – Eleanor Roosevelt

“Plan your work for today and every day, then work your plan.” – Norman Vincent Peale

Companies love to plan.  They love to present plans.  They plan on how to plan. The web is a confusing place. Plan what you can.

Yet, for some reason many companies have no real plan for social media.  They continue to open social media channels with no real goals attached to them.  No long-term plans for creating content for those channels.  They are lost when people react to the content they put up – and many times are too timid or frightened to really engage with those people.

Even worse, many companies don’t even know what social media success looks like. Here are three big blunders companies make with social media:

No consistent plan for creating digital and social content

You can’t wing social media. Social media isn’t a campaign either.  Companies should not be pumping out content only during product launches or at events.  Content needs to be consistent and happen on a daily – or near daily basis.  This is a reality that often sneaks up on companies.  Because providing a consistent level of content creation is a grind.

It might seem easy to tweet 140 characters every day or to update status on Facebook.  But it isn’t.  It takes planning.  It takes time and resources.  It takes integration with communications and marketing. [Read The Complete Post Here]

1). Breathtaking Facebook Fan Pages

Love it or hate it, Facebook is one great social network for individuals and businesses alike. With more active members (recently reaching 500 million) than the population of some countries, it’s easily one of the best places for marketers and fans. If you have or manage a Facebook fan page, one of your biggest challenges is probably maintaining user engagement.

It’s not that hard to get people to click “Like,” but it can be very difficult to get people to come back, and even more difficult to get people to participate.

Facebook get a huge popularity by introducing custom fan page. This showcase features 520px pages only. In other words we’ll soon see lots of fresh cool Facebook pages designed in accordance to the new width requirement. Not sure why did Facebook reduce the width that much, but 520px is still enough to create a good looking Facebook landing page. Some of these pages were designed thin long ago and were just waiting for a change, while some were updated just recently. Custom facebook page is now an absolute must have for a business owner. In case you still don’t have one – a good place to start is premium Facebook templates that are probably the cheapest way to launch a page.

There are a lot of great Facebook fan pages available to help you improve the user experience, Let me share the most interesting and business oriented pages. [Read The Complete Post Here]