Taking Your Lead Generation Program To The Next Level
Interview with Howard Sewell: Understanding Lead Generation and Social Media Series Part 1
In this interview with Howard Sewell answers these questions:
What Is The Greatest Challenge Companies Face When Taking Their Lead Generation Program To The Next Level?
How Do You Find Out What Content Is Compelling And Valuable To Your Target Market?
What Process Should You Follow To Ensure Your Content Is Engaging To Prospects?
What Is The Best Way To Incorporate Feedback From Your Sales Force To Improve Your Marketing Materials To Close More Business?
Listen To The Interview Here (7:56)
Howard is president of Spear Marketing Group and a B2B marketing veteran with more than two decades’ experience in direct marketing, demand generation, and lead management. He has advised Fortune 50 companies on lead generation including Google and Oracle. You can read his blog The Point, or raid, I mean read, his articles and white papers on attracting and nurturing sales leads, increasing Webinar registration, choosing the right offer, promoting white papers and other content, and more here.