Top 5 Social Media Posts That You Might Have Missed Last Week December 13, 2010 Edition

Posted on December 13, 2010

Staying Ahead Of The Social Media Learning Curve Made Easy

Top 5 Social Media Posts That You Might Have Missed Last Week

December 13, 2010 Edition

Editor Steve Farnsworth (@Steveology)

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5). Twenty-Six Tips For Enhancing Your Facebook Page

Are you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page?

This can be a real problem if you’ve made Facebook updates an integral part of your communications strategy.

These are the times when having a ready-and-waiting list of Facebook ideas will come in handy. In this post I’ll show you 26 practical ways to use good content for your Facebook pages, everything from A to Z.

* Alltop

If you’re looking for a comprehensive list of content ideas, the online magazine-rack format of Alltop may be just what you’re looking for. According to Alltop, the purpose of the site is to help you answer the question, “What’s happening?” in all the topics that interest you. Alltop aggregates the headlines of the latest stories from websites and blog feeds, and displays the five most recent headlines. When you mouse over a headline, you’ll see the first line of the post. Perusing the vast number of headlines will give you access to loads of great material.

* Business Updates

These updates include news about your business and are akin to mini press releases, including: announcements of new products and services, new hires and new customers you want to welcome on board. Word of caution regarding these types of posts—limit how frequently you use them so you’re not seen as a self-serving broadcaster!

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4). Six Newfangled Social Media Tools Worth Discovering

I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. The torrent of new digital tools and gadgets makes Sharper Image, SkyMall, and Hammacher Schlemmer look like an Amish electronics store.

Just in OneForty alone (the unofficial Twitter app store), there are thousands of add-ons to improve or enhance your tweeting.

Earlier this year, I wrote a post called 39 Social Media Tools I’ll Use Today, which documented the stuff that helps me do my job. Not surprisingly, some of those sites and services have changed considerably in the ensuing months. Some are gone entirely, ghostly vestiges of the good old days of February of this year, when we still called people “fans” not “likes”.

As always, however, a new batch of raw recruits have shown up to take the place of the fallen in the infantry of social media tools. Here’s some new (to me) stuff I’ve been playing with recently:

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3). How To Create A Social Media Marketing Strategy

Canadian grocery store chain Loblaws knew they had a great BBQ sauce based on customer comments. But they didn’t understand why sales were so dismal. Until they invited customers to post product reviews on their website. Only then did they discover the problem was the bottle – it was too tall to fit in refrigerator doors! They redesigned the bottle and their sales immediately increased.

That’s user-generated content directly leading to an increase in sales. That’s the power of social media marketing. Are you still sitting on the sidelines when it comes to social media marketing because you know you can’t control the conversations about your company, your products and your services? And because you have no idea how to respond to negative comments?

Social Media Marketing by Liana Evans “Give up control and drop the ego!” says Liana Evans in her book, Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. Compared to traditional marketing, “social media is a totally different ballgame. The people in these social media communities talk about you whenever they want, however they want, and to whomever they want. The conversation goes on with or without you!”

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2). Eight Incredibly Simple Ways To Get More People To Read Your Content

Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens? Nobody reads them.

No comments, no tweets, no sharing on Facebook. It’s enough to send a writer into deep depression, and wipe out motivation to keep producing great content. Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.

Actually, the solution may be a lot easier than you expect. Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention.

Impatient searchers

Jakob Nielson’s seminal web usability study from 1997 showed that 79% of web users scan rather than read. Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere.

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1). Green Eggs & Facebook: Fifteen Social Media Tips from Dr. Seuss

The older I get the more I realize how smart my mother & Dr. Suess are.

Yes, Dr. Seuss may have some crazy rhymes and guys drawn in his books. However, if you look at the core of his thoughts and words, the man was brilliant. I think he can teach us some nice lessons in regard to social media.

* “Today you are You, that is truer than true. There is no one alive who is Youer than You.”

-Authenticity and transparency in social media is the green in the green eggs and ham.  I like realness Sam I am! Don’t be somebody different offline than you are on Twitter and Facebook.  There is one you.

* “Be who you are and say what you feel because those that matter don’t mind and those that mind don’t matter!”

Quit worrying 24/7 about what everyone thinks of you. Build your plan, work your plan and get out there!  Yes you will need to manage your brand, reputation and image online. However, make it real!

* “Don’t cry because it’s over, smile because it happened.”

-Are you laid off, fired from corporate or plain just quit? Out of a job, quit cryin’. It’s a blessing. Get on with your life and build your life in your own way!

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