Using Blogs to Generate Leads

Posted on March 15, 2011

When Do You Engage Leads?

Using Blogs to Generate Leads

Interview with Howard Sewell: Lead Generation and Social Media Series Part 3

Host Steve Farnsworth (@Steveology)

In this interview Howard addresses:

  • After deciding the strategy, what tools are best for lead generation?

  • How do you engage visitors on your web site and blog?

  • When is it okay to introduce a brand fan into the sales funnel?

  • What is the key to understanding ROI in the lead generation process?

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Listen To The Interview Here (7:49)

About My Guest Howard J. Sewell @HJSewell

Howard is president of Spear Marketing Group and a B2B marketing veteran with more than two decades’ experience in direct marketing, demand generation, and lead management. He has advised Fortune 50 companies on lead generation including Google and Oracle. You can read his blog The Point, or raid, I mean read, his articles and white papers on attracting and nurturing sales leads, increasing Webinar registration, choosing the right offer, promoting white papers and other content, and more here.