Is Old School “Pitching” Dead? If It Is, What Can PR Pros Do Now?

Posted on May 23, 2011


Is Old School “Pitching” Dead? If It Is, What Can PR Pros Do Now?

By Steve Farnsworth @Steveology

As communications professional evolve to meet the new challenges of the changing media landscape they have found that “pitching” is meaningless unless they bring more to the process. I recently caught up with Junko Yoshida and asked her what do they need to know.

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Junko Yoshida is Editor-in-Chief of industry stalwart EE Times and EETimes.com. She is a noted technology journalist, and is now widely respected for her leadership and growth of the EE Times news organization at a time when most publications have been unable to survive.