Best Practices: Cisco’s Smart Departmental Structure Managing Social Media

Posted on June 22, 2011


Best Practices: Cisco’s Smart Departmental Structure Managing Social Media

By Steve Farnsworth @Steveology

One of the best companies at using and adopting social communications and social marketing effectively is Cisco. Under the deft guidance of senior management, people like Jeanette Gibson, Director of New Media, Cisco Corporate Communications, they have repeatedly shown how to do well what other companies are still debating to do at all. …and it’s primarily a B2B company.

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