You Ask Your Customers, “Do You ‘Like’ Me?,” On Facebook. They Do, But Now What?
We ask our customers to become fans or to “Like” us on Facebook or other popular social platforms, but what then? What can we do with that information?
David Hargreaves, CEO of Beyond, shares a tip he likes for taking a next step to go deeper with those communities.
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This video was shot at the 2011 B2B Social Communication Leadership Forum in Silicon Valley, an event presented by PR Newswire and Business Development Institute.Interviewed: David Hargreaves CEO Beyond