What Is The Key To Having A Strong Brand?

Posted on July 28, 2011


What Is The Key To Having A Strong Brand?

By Steve Farnsworth @Steveology

Mike Sanchez was a panelist at Silicon Valley Brand Forum’s “Brand Implementation Across All Touchpoints.” I asked him what his take away from the day was. Here is what he told me.

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Watch Video Here

This video was shot at the Silicon Valley Brand Forum’s “Brand Implementation Across All Touchpoints” event in April 2011. The event host was Applied Materials, and it was sponsored by Siegel+Gale and Jolt Social Media.

Interviewed:
Mike Sanchez
Senior Brand Strategy Manager at Cisco
Disclosure: I am an officer on the board of directors for the Silicon Valley Brand Forum.