Do You Know What The Elephant In The Room Is When It Comes To Branding?

Posted on August 2, 2011


Do You Know What The Elephant In The Room Is When It Comes To Branding?

When you ask for a definition of what a brand is, professionals will give you a lots of different answers that in one way or another talk about living the brand company-wide.

However, when you ask about implementation of a new brand for a company you’re likely to only hear action items that are corporate communications executables.

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Jason Cieslak cuts to the chase and tells you what no one wants to talk about when it comes to brand implementation.

Watch The Video Here

This video was shot at the Silicon Valley Brand Forum’s “Brand Implementation Across All Touchpoints” event in April 2011. The event host was Applied Materials, and it was sponsored by Siegel+Gale and Jolt Social Media.

Interviewed:
Jason Cieslak
West Coast Managing Director
Siegel + Gale
 

About Steve Farnsworth @Steveology
Steve Farnsworth helps technology-enabled service and product companies teach their employees to take strategic advantage of New School Marketing to increase customer preference for their brand and shorten their sales cycles.

* New School Marketing
* Increase customer preference
* Shorten sales cycles

Disclosure: I am an officer of the board of directors with the Silicon Valley Brand Forum.