Author Michael Brito Discusses His New Book “Smart Business, Social Business” (Exclusive)
I recently met up with author Michael Brito for a few beers and to hear about his latest project. Smart Business, Social Business: A Playbook for Social Media in Your Organization.
I asked Michael to tell me why he wrote this book, and how he approached the subject matter.
Interviewed: Michael Brito SVP, Social Business Planning Edelman Digital
About Steve Farnsworth @Steveology
Steve Farnsworth delivers strategy, training, and implementation management to B2B and B2C technology-enabled companies that enable them to effectively integrate New School Marketing to increase customer preference for their brand and shorten their sales cycles.
New School Marketing strategy, training, and implementation
* Increase customer preference
* Shorten sales cycles
Make a long lasting impact with your next conference, trade show, or event by including onsite real-time reporting, content creation and branded journalism. Contact Jolt Social Media at 650-331-0594 for more information.