Author Michael Brito Discusses His New Book “Smart Business, Social Business” (Exclusive)

Posted on August 13, 2011

Author Michael Brito Discusses His New Book “Smart Business, Social Business” (Exclusive)

I recently met up with author Michael Brito for a few beers and to hear about his latest project. Smart Business, Social Business: A Playbook for Social Media in Your Organization.

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I asked Michael to tell me why he wrote this book, and how he approached the subject matter.

The book is now available at all your finer bookstores. 100% of the book’s royalties go to Not For Sale, an organization that is leading the effort to end human trafficking.

Watch The Video Here

Michael Brito
SVP, Social Business Planning
Edelman Digital

About Steve Farnsworth @Steveology
Steve Farnsworth delivers strategy, training, and implementation management to B2B and B2C technology-enabled companies that enable them to effectively integrate New School Marketing to increase customer preference for their brand and shorten their sales cycles.

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