Author Michael Brito Discusses His New Book “Smart Business, Social Business” (Exclusive)

Posted on August 13, 2011


Author Michael Brito Discusses His New Book “Smart Business, Social Business” (Exclusive)

I recently met up with author Michael Brito for a few beers and to hear about his latest project. Smart Business, Social Business: A Playbook for Social Media in Your Organization.

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I asked Michael to tell me why he wrote this book, and how he approached the subject matter.

The book is now available at all your finer bookstores. 100% of the book’s royalties go to Not For Sale, an organization that is leading the effort to end human trafficking.

Watch The Video Here

Interviewed:
Michael Brito
SVP, Social Business Planning
Edelman Digital

About Steve Farnsworth @Steveology
Steve Farnsworth delivers strategy, training, and implementation management to B2B and B2C technology-enabled companies that enable them to effectively integrate New School Marketing to increase customer preference for their brand and shorten their sales cycles.

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* Increase customer preference

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