Storytelling Versus Gobbledygook Laden Corporate Drivel [An Infographic]
Great minds run in the same gutters? Perhaps.
Or is it that in a time of information overload, the brutal reality of people being dramatic more selective about what they read is starting to set in? Could a tipping-point have been reached by those who hold the pen for so much corporate communication, and Lou being a communications oracle is leaving breadcrumbs for other professionals to follow?
…I like to think that is the case.
The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication.
Steve Farnsworth provides digital/social media marketing, branded journalism, content creation and marketing for lead generation to companies so they can increase customer preference for their brand, shorten their sales cycles, and generate better qualified leads. Call 650-331-0594 for digital/social media marketing training and workshops for your company.