Storytelling Versus Gobbledygook Laden Corporate Drivel [An Infographic]

Posted on September 25, 2011


Storytelling Versus Gobbledygook Laden Corporate Drivel [An Infographic]

In my last post Press Releases As Brand Journalism?​ I suggested that there is another way to look at news releases. As if on cue, my friend Lou Hoffman released this infographic.

Great minds run in the same gutters? Perhaps.

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Or is it that in a time of information overload, the brutal reality of people being dramatic more selective about what they read is starting to set in? Could a tipping-point have been reached by those who hold the pen for so much corporate communication, and Lou being a communications oracle is leaving breadcrumbs for other  professionals to follow?

…I like to think that is the case.

Business Communication
The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication.

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About Steve Farnsworth @Steveology

Steve Farnsworth provides digital/social media marketing, branded journalism, content creation and marketing for lead generation to companies so they can increase customer preference for their brand, shorten their sales cycles, and generate better qualified leads. Call 650-331-0594 for digital/social media marketing training and workshops for your company.