How Do You Build Strategies That Effectively Engage Employees In The Brand?

Posted on October 4, 2011


How Do You Build Strategies That Effectively Engage Employees In The Brand?

At the last Silicon Valley Brand Forum the topic was Evangelizing The Brand. The only way to be successful in a re-branding or launching a new brand is being inclusive with everyone who has to live it.

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So, how do you bake that into the strategy’s DNA? I asked one of the event’s speakers, Preston Lewis, about that. Here is what he had to say.

Watch The Video Here

Interviewed:

Preston Lewis
Co-founder & Director
Bonfire Communications


About Steve Farnsworth @Steveology

Steve Farnsworth provides strategy, implementation, and internal training for digital/social media marketing, brand journalism, content marketing and creation for lead generation to companies so they can increase customer preference for their brand, shorten their sales cycles, and generate better qualified leads. Call 650-331-0594 to help make these marketing advantageous part of your marketing teams DNA.